Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

SEPTEMBER 30, 2024

Generative AI is poised to accelerate priority work — especially in content management and SEO. 2024 has brought us into the “trough of disillusionment” for generative AI. And doesn’t this also affect SEO and conversion rates? Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them.

Marketing 137

Marketing Conversion Rate SEO Conversion 137

Martech

MARCH 11, 2025

This differs from traditional search results, which display links ranked by relevance and other SEO factors. Initially introduced in May 2024, AI Overviews now appear on the SERPs for 52% of Terakeets tracked searches as of the week of Feb. Email: Business email address Sign me up! Processing.

SEO 121

SEO Conversion Marketing MarTech 121

Martech

JUNE 10, 2024

Think beyond Google and SEO to succeed on Google Search. The days of SEO hacks and loopholes are rapidly coming to an end. The future of SEO will be won by those who focus on all the SEO elements that matter and play the long game. Take our brief 2024 MarTech Replacement Survey Make great content. What it means.

SEO 117

SEO Audience MarTech Media 117

Martech

OCTOBER 16, 2024

Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

MarTech 126

MarTech Media Education SEO 126

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said.

Audience 139

Audience eCommerce Entertainment Media 139

Martech

AUGUST 19, 2024

Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. AI Overviews (and Search Generative Experience before it) caused a lot of anxiety for SEOs, publishers and content creators.

Click Through Rate 106

Click Through Rate Mobile Search Finance SEO 106

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. They put pressure on buyers to act.

Non-Profit 121

Non-Profit Click Through Rate Impressions Conversion Rate 121

Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Use SEO best practices to improve visibility in search engines. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! KPIs: Website traffic: Measure the number of visitors to your content. Processing.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech

AUGUST 6, 2024

In addition to diversifying SEO and SEM strategies, organizations may experience even more disruption in digital advertising performance as the flow of data about user interests and behaviors becomes more fragmented and scrutinized,” said Andrew Frank, distinguished VP Analyst in Gartner’s Marketing Practice. Processing.

Advertising 131

Advertising Non-Profit MarTech SEO 131

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. SEO, content, social, email, ads – they cover it all, injected with their signature blend of witty banter and straight-shooting insights. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech!

Marketing 117

Marketing SEO MarTech Conversion 117

Single Grain

MARCH 5, 2024

For businesses, this means staying informed, agile and ready to adapt their SEO strategies to these changing landscapes. Elevate Search Rankings 1) High-Quality Content Creating content that is informative, engaging and provides value to your target audience is key to SEO success. Single Grain’s SEO experts can help!?

SEO 94

SEO Click Through Rate Audience Conversion 94

Ad Monsters

JANUARY 10, 2024

As Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” But right now, those concerns are holding back progress – a realization many brands will need to come to in 2024.

Pop-Up 116

Pop-Up Machine Learning Ad Tech Agency 116

Single Grain

DECEMBER 28, 2023

AI and machine learning will inevitably impact your SEO strategy – so much so that these technologies will lead to more advanced SEO techniques which more brands will need to use to stay competitive. Facts and trends change, and outdated content will only hamper your SEO performance. Here’s how it works at a high level.

SEO 52

SEO Machine Learning Audience Marketing 52

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. The post 5 reasons why the martech landscape will reach its peak in 2024 appeared first on MarTech. And it’s getting worse. In your inbox.

MarTech 113

MarTech SEO ROI Marketing 113

Single Grain

JANUARY 26, 2024

SEO is getting tougher, and it’s forcing marketers to find even more clever ways to build relevancy and presence in an online space flooded with AI-generated content. To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords.

SEO 52

SEO Conversion Rate Conversion Audience 52

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. Augmented Reality Live Streaming Still Going Strong One prediction for 2024 is that live streaming will continue to grow in popularity. Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

AUGUST 15, 2024

A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

Marketing 119

Marketing Banner SEO MarTech 119

Martech

JULY 30, 2024

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Are you getting the most from your stack?

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

JANUARY 16, 2025

Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. Marketing performance in 2024 was significantly down across channels and activities. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills.

Marketing 123

Marketing SEO MarTech Advertising 123

MNTN

JULY 18, 2024

Search Engine Optimization (SEO) SEO remains a foundational part of any viable growth marketing plan. A well-executed SEO strategy can make your brand more visible and drive valuable organic traffic to your website. The post 10 Growth Marketing Strategies That Actually Work in 2024 appeared first on MNTN.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Single Grain

JANUARY 23, 2024

Wondering what the SEO predictions for 2024 are? This year promises to be a pivotal one, with emerging trends and technological advancements poised to redefine the way we approach SEO. Deep Dive into User Intent Analysis One of the most significant impacts of AI in SEO is its ability to analyze user intent more accurately.

SEO 52

SEO Audience Food Conversion 52

Digiday

DECEMBER 5, 2023

To ensure 2024 is a fruitful year, media companies and publishers should look out for the major trends likely to dominate the industry and how first-party data will come into play. This further compounds the issue for publishers heavily relying on SEO traffic to their websites. Continue reading this article on digiday.com.

Media 93

Media SEO Marketing 93

Martech

DECEMBER 14, 2023

The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. Why we care. Am I affected? Get MarTech! In your inbox.

Cookies 129

Cookies SEO MarTech Marketing 129

Martech

MARCH 8, 2024

One area of marketing where women seem to be doing well is SEO. SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” The most common job title for men in SEO agencies is Managing Director.

SEO 115

SEO Marketing MarTech Agency 115

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. GenAI companies are hardly the first tech companies to face this issue.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Single Grain

FEBRUARY 12, 2025

SearchGPT can improve SEO rankings and social sharing , offer predictive search features and topic trend analysis , rank content based on search intent , improve link-building campaigns , and help content marketers better target their audience. TABLE OF CONTENTS: What Is SearchGPT? Heres how your brand can benefit from SearchGPT.

SEO 64

SEO Audience ROI Marketing 64

Buyer Advertising

JANUARY 23, 2025

In 2024, the dominant theme was AI and of course every vendor was suddenly an AI expert, and your tech stack had to be supercharged by AI, or you would be left behind. By the end of 2024, AI fatigue had finally set in, and luckily human intelligence overtook the artificial hype, and we all sobered up. How you ask?

SEO 52

SEO Agency Advertising Media 52

VideoWeek

MARCH 10, 2025

But the DOJ is still calling for Google to divest its Chrome web browser, maintaining the “core components” of the initial remedies proposed in October 2024. Mehta, who ruled Google’s dominance of the search market illegal in August 2024, submitted his final remedies proposal on Friday. Judge Amit P.

SEO 52

SEO Agency Marketing 52

Single Grain

DECEMBER 20, 2023

Programmatic SEO pages have become as a game-changer, revolutionizing how businesses approach search engine optimization. For a full explanation of what pSEO is (or if you just need a refresher), read our article: What Is Programmatic SEO?

SEO 52

SEO Food Click Through Rate Audience 52

Digiday

MAY 12, 2024

At this week’s Google I/O 2024, many marketers will be tuning in for any updates on the future of generative AI and search. As conversations with chatbots becomes more commonplace, generative AI will evolve SEO by challenging brands to optimize for natural language and accuracy instead of key words.

SEO 98

SEO Conversion Audience Media 98

Single Grain

JANUARY 17, 2024

Get ready for some easy SEO tips to boost your online visibility! Every day, the digital landscape gets more competitive, making it crucial for businesses and individuals alike to understand and implement effective SEO strategies. Duplicate tags can confuse search engines and dilute your SEO efforts.

SEO 52

SEO Audience Conversion Media 52

MNTN

JULY 3, 2024

With that in mind, here are ten of the best demand gen channels that you should be using in 2024: 1. Search Engine Optimization (SEO) SEO remains a foundational part of building a strong online brand. One thing you must remember, however, is that investing in SEO is not a one-time move.

Marketing 52

Marketing SEO Brand Awareness Audience 52

Digiday

JANUARY 15, 2025

Mark Zohar, CEO, Viafoura For the digital media industry, 2024 was a year characterized by ongoing disruption and challenges, balanced by emerging opportunities for resilience and growth. core web vitals and SEO) and optimizing subscription strategies. core web vitals and SEO) and optimizing subscription strategies.

Media 76

Media SEO Marketing 76

Ad Monsters

FEBRUARY 18, 2025

For anyone still betting big on SEO, the numbers are damning. Similarly, Reach plc, the UKs most prominent news publisher, reported a 33% decrease in pageviews in the first quarter of 2024, highlighting the challenges publishers face from heavily relying on platform referrals. of publishers’ total revenue. The good news here?

SEO 103

SEO Audience Finance Affiliates 103

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. In 2024 marketers started to see benefits and transition. SEO will never be the same again.

Media 52

Media Marketing Retail SEO 52