Remove 2024 Remove Social Advertising Remove Video Ads
article thumbnail

Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

MNTN

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.

Retail 98
article thumbnail

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

On the Display Network, you can run static image ads, responsive display ads , and video ads optimized for clicks or engagement. You can also place ads in Gmail at the top of the user’s inbox. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Luckily, political advertiser have long been comfortable with uncertainty.

article thumbnail

100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% Oberlo ) LinkedIn advertising is available in 19 languages. LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. are female.

article thumbnail

Innovations in Search and Social Advertising

Basis

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.