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The marketer’s guide to conquering data quality issues

Martech

Email verification services can flag invalid addresses. For B2B, services like ZoomInfo can help verify company information. Use data appending services to add missing information like company size or industry for more robust segmentation. Validation: Cross-reference data against trusted sources.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Malvertising Key Stats from 2024 According to 2024 Ad Quality Report , malvertising surge increased by 10% in 2024, with forced redirects being the most common attack method (81% of malicious ads in October). 70%+ of users find online ads untrustworthy, due to scams like clickbait.