Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” The overall volume of U.S.

Mobile Ads 116

Mobile Ads Video Ads Advertising Media 116

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

CPM 111

CPM Demand Side Platform Media Impressions 111

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

Video Ads 116

Video Ads Retail MarTech Marketing 116

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

Video Ads 110

Video Ads Advertising 110

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. households.

Retail 130

Retail Entertainment Video Ads Marketing 130

MNTN

DECEMBER 3, 2024

Streaming Viewership Broke Records in May 2024 In May 2024, streaming services accounted for 38.8% According to a 2024 survey, 40% of video marketers have already reallocated their budgets away from traditional television to increase their CTV spending. of total TV usage in the United States.

Audience 52

Audience Entertainment Advertising Marketing 52

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. Tools like illumin are already helping brands integrate ads across multiple channels, but the real challenge will be measuring and optimizing these campaigns as consumers move across devices.

Advertising 101

Advertising Marketing Retail Agency 101

Exchange Wire

APRIL 29, 2024

On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny Total digital video ad spend is expected to grow 16% this year, according to IAB’s [.]

Video Ads 75

Video Ads 75

Exchange Wire

JANUARY 12, 2024

The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. The post Predictions 2024: Audio appeared first on ExchangeWire.com.

Video Ads 94

Video Ads 94

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. They also help mitigate the risks of wasting ad spend on low-quality sites, which has become a growing concern.

Advertising 99

Advertising Retail Cookies Video Ads 99

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Digiday

SEPTEMBER 9, 2024

This year marked the first RDC since Roblox rolled out both e-commerce and video ads last year, both incremental steps on the way to the company’s ultimate goal of becoming a platform for all elements of virtual life. RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox.

Marketing 95

Marketing Video Ads Media Advertising 95

AdExchanger

APRIL 25, 2024

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

Video Ads 122

Video Ads Media Advertising 122

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Are you getting the most from your stack?

MarTech 109

MarTech Click Through Rate Machine Learning Conversion 109

Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? If digital ad spend had a personal anthem, it would be “ Where You Lead ”—and it would be sung directly to consumers. Wrapping Up: Why Embrace Digital Audio In 2024?

Advertising 98

Advertising Cookies Audience Banner 98

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. AI will be a huge marketing trend in 2025, as it was already in the second half of 2024.

Marketing 98

Marketing ROI Pop-Up Media 98

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. VB: Focus on utilizing full-screen formats.

Real Estate 97

Real Estate Retail Audience Conversion 97

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

PubMatic

SEPTEMBER 23, 2024

Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue. Use of advanced AI to categorize and analyse video ads, better quality checks. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.

Machine Learning 76

Machine Learning A/B Testing Impressions Video Ads 76

Basis

FEBRUARY 28, 2024

. — Robert Kurtz | Group VP, Search Media Solutions ICYMI: The power of TikTok pulse: How content adjacency drives impact [:05] THE NEWS: TikTok's Marketing Science team partnered with IPG's MAGNA Media Trials to conduct a study of digital video through the lens of TikTok’s impact on its advertisers. Sign up for the Basis Scout newsletter.

Machine Learning 100

Machine Learning Cookies Conversion Media 100

VideoWeek

SEPTEMBER 27, 2024

VideoWeek would like to congratulate all the winners and nominees for their contributions to an ever-thriving European video industry.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This move is also part of a bigger, emerging trend.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

VideoWeek

JUNE 6, 2024

We’re delighted today to be launching the Video Advertising Guide 2024. As with our annual CTV Advertising Guide, which many of our readers will be familiar with, the Video Advertising Guide aims to capture the zeitgeist in video advertising in Europe. You can download your free copy here.

Advertising 59

Advertising Cookies Video Ads Marketing 59

VideoWeek

APRIL 10, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

illumin

JUNE 17, 2024

The top Father’s Day ads of 2024 Here’s the best of the best from this year’s Father’s Day lineup. Evite – Second Catch This ad beautifully encourages dads to connect with their daughters. In particular, it calls upon dads to include their daughters in outdoor activities like fishing.

Video Ads 59

Video Ads Audience Advertising Marketing 59

Digiday

AUGUST 21, 2024

At the same time, Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program and the development of a programmatic video ad network within the platform, in addition to numerous other tools intended to improve the advertiser and developer experience.

Ad network 91

Ad network Video Ads Agency Marketing 91

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

VideoWeek

JULY 19, 2024

Two of our individual award categories, Rising Star and Leadership in Video, will be put to a public vote, so be on the lookout for when the vote goes live. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. & TroNa GmbH HP Inc. &

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Not a video expert? Spoiler alert: it’s not even close.

Advertising 98

Advertising Marketing Retargeting CPA 98

Exchange Wire

DECEMBER 11, 2023

On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing. As 2023 draws closer to an end and next year’s budget planning is in full [.]

Video Ads 40

Video Ads Marketing 40

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024.

Retail 98

Retail Marketing Audience Media 98