Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

Video Ads 110

Video Ads Advertising 110

Exchange Wire

JANUARY 12, 2024

The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. The post Predictions 2024: Audio appeared first on ExchangeWire.com.

Video Ads 122

Video Ads 122

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. households.

Retail 126

Retail Entertainment Video Ads Marketing 126

Digiday

SEPTEMBER 9, 2024

This year marked the first RDC since Roblox rolled out both e-commerce and video ads last year, both incremental steps on the way to the company’s ultimate goal of becoming a platform for all elements of virtual life. RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox.

Marketing 84

Marketing Video Ads Media Advertising 84

Exchange Wire

DECEMBER 11, 2023

On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing. As 2023 draws closer to an end and next year’s budget planning is in full [.]

Video Ads 52

Video Ads Marketing 52

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

VideoWeek

APRIL 10, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

PubMatic

SEPTEMBER 23, 2024

Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue. Use of advanced AI to categorize and analyse video ads, better quality checks. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.

Machine Learning 76

Machine Learning A/B Testing Impressions Video Ads 76

Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? If digital ad spend had a personal anthem, it would be “ Where You Lead ”—and it would be sung directly to consumers. Wrapping Up: Why Embrace Digital Audio In 2024?

Advertising 86

Advertising Cookies Audience Banner 86

VideoWeek

JUNE 6, 2024

We’re delighted today to be launching the Video Advertising Guide 2024. As with our annual CTV Advertising Guide, which many of our readers will be familiar with, the Video Advertising Guide aims to capture the zeitgeist in video advertising in Europe. You can download your free copy here.

Advertising 59

Advertising Cookies Video Ads Marketing 59

VideoWeek

JULY 19, 2024

Two of our individual award categories, Rising Star and Leadership in Video, will be put to a public vote, so be on the lookout for when the vote goes live. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. & TroNa GmbH HP Inc. &

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59

illumin

JUNE 17, 2024

The top Father’s Day ads of 2024 Here’s the best of the best from this year’s Father’s Day lineup. Evite – Second Catch This ad beautifully encourages dads to connect with their daughters. In particular, it calls upon dads to include their daughters in outdoor activities like fishing.

Video Ads 59

Video Ads Audience Advertising Marketing 59

VideoWeek

SEPTEMBER 27, 2024

VideoWeek would like to congratulate all the winners and nominees for their contributions to an ever-thriving European video industry.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Karola Karlson

JANUARY 10, 2024

What are the biggest marketing trends in 2024? Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. So how to survive in 2024 as a brand? Put more effort into scrappy videos over static posts.

Marketing 52

Marketing Pop-Up ROI Media 52

Basis

DECEMBER 1, 2023

In just five years, B2B has gone from spending just 29% of its media dollars on digital channels to a projected 49% in 2024. It’s no surprise, then, that social media will continue to dominate in 2024. Register for our 2024 Trends webinar to learn everything digital marketers need to know for next year.

Marketing 52

Marketing Audience Education Video Ads 52

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 52

Ad network Mobile Ads Ad Tech Audience 52

VideoWeek

OCTOBER 11, 2024

It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Read more on VideoWeek. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

AdExchanger

APRIL 25, 2024

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

Video Ads 95

Video Ads Media Advertising 95

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 79

Impressions Click Through Rate Video Ads Ad Tech 79

Smarty Ads

SEPTEMBER 15, 2023

Leveraging the potential of digital video advertising has become an incredibly effective approach to capture and involve customers. The era of commercials exclusively on TV screens has passed; today, audiences are flocking to the digital world in pursuit of relatable content.

Video Ads 52

Video Ads Advertising Audience 52

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

APRIL 16, 2024

Advertisers would be wise to take note and get their sneakers ready to race for next year’s ad slots. Four fan-favorite ads from March Madness 2024 Take a look at some of the best ads from March Madness this year. Be sure to check out the Most Viewed Video Ads: March Madness 2022 and The best ads of the NBA Finals 2023.

Audience 52

Audience Ad Tech Video Ads Advertising 52

Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” The overall volume of U.S.

Mobile Ads 117

Mobile Ads Video Ads Media Advertising 117

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Learn More: CTV Video Ad Specs & Formats: Complete Guide Measure Your Performance After your ad campaign goes live, use Netflix Ad Manager to monitor its performance. It remains the number-one streaming service in the world.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Learn More: CTV Video Ad Specs & Formats: Complete Guide Measure Your Performance After your ad campaign goes live, use Netflix Ad Manager to monitor its performance. It remains the number-one streaming service in the world.

Advertising 52

Advertising Marketing CPM Audience 52

Basis

FEBRUARY 28, 2024

. — Robert Kurtz | Group VP, Search Media Solutions ICYMI: The power of TikTok pulse: How content adjacency drives impact [:05] THE NEWS: TikTok's Marketing Science team partnered with IPG's MAGNA Media Trials to conduct a study of digital video through the lens of TikTok’s impact on its advertisers. Sign up for the Basis Scout newsletter.

Machine Learning 89

Machine Learning Cookies Conversion Media 89

Adtelligent

MAY 12, 2024

According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.” ” Since CTV is a way to access this platform, programmatic advertising can create targeted ads for a broader audience—not to mention the high engagement rates of video ads.

Advertising 52

Advertising Cookies Ad Space Audience 52

Exchange Wire

OCTOBER 24, 2024

DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [.]

Media 59

Media Video Ads Advertising Viewability 59

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024.

Retail 98

Retail Marketing Audience Media 98

Digiday

AUGUST 21, 2024

At the same time, Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program and the development of a programmatic video ad network within the platform, in addition to numerous other tools intended to improve the advertiser and developer experience.

Ad network 85

Ad network Video Ads Agency Marketing 85

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Not a video expert? Spoiler alert: it’s not even close.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

MARCH 26, 2024

Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising. Users are already engaged and eager for their show to start, which makes video ads an excellent way to get your message across and connect with consumers. Contact us today to request a demo.

Advertising 52

Advertising Marketing Banner Audience 52