2024 Video Ads Viewability 
Martech
JULY 16, 2024
Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Inconsistent publisher-level measurement frameworks plague online video.
VideoWeek
NOVEMBER 15, 2024
The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” The Netflix ad tier reaches 3.8 million (9.5 percent) in Q2.
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Basis
AUGUST 30, 2022
In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5
VideoWeek
NOVEMBER 10, 2023
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024. percent, with online ad revenues forecast for 12.7
Basis
SEPTEMBER 10, 2024
Even more, in June 2024 , streaming amassed the highest share of TV usage—a whopping 40.3%—surpassing However, the fast-paced influx of CTV ad dollars has attracted attention from fraudsters and other bad actors, making ad fraud a growing threat on the channel. surpassing the previous record set by cable in June 2021.
Single Grain
JUNE 13, 2023
Additionally, 39% of consumers find voice ads to be more engaging. Oberlo ) Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.
Exchange Wire
OCTOBER 24, 2024
DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [.]
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