Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

Brand Lift 103

Brand Lift Viewability Impressions Media 103

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). Some solutions may also only report viewable impressions.

Retail 52

Retail Media Viewability Impressions 52

Martech

FEBRUARY 8, 2024

” The guidelines are subject to public review and comment until March 9, 2024. With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. Why we care. The IAB has already tackled in-game advertising.

Viewability 108

Viewability MarTech Impressions Advertising 108

Exchange Wire

MARCH 21, 2024

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and [.]

Viewability 45

Viewability Media 45

Ad Monsters

MAY 16, 2024

While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement. Brands measure attention through viewability, creative elements, interaction, placement, timing, platform, audibility, clutter, device usage, and eye tracking.

Viewability 116

Viewability Impressions CPM Audience 116

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability. We’d like to know how it’s been for you.

Viewability 108

Viewability Impressions MarTech Cookies 108

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Cookie deprecation, now underway in 2024, further complicates this.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability. The high eCPM rates are also a benefit to publishers. Do you project this increase to continue?

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

Exchange Wire

OCTOBER 22, 2024

Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. The post Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy appeared first on ExchangeWire.com.

Media 59

Media Advertising Viewability 59

Ad Monsters

JANUARY 29, 2024

. “We are now entering the era of brand integrity, where responsible brand marketing takes a more holistic view, placing well-known performance, viewability, and brand safety standards alongside emerging measurement of sustainability and data compliance,” said Yale Cohen, EVP of Global Digital Standards, Publicis Media.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Basis

FEBRUARY 21, 2025

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it. However, like many measurement solutions, attention metrics are imperfect.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! The lead generation obsession Marketing is a long-term effort, but it has come to have short-term accountability.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Exchange Wire

OCTOBER 22, 2024

Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. The post Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all’IAB Forum 2024 appeared first on ExchangeWire.com.

Media 52

Media Advertising Viewability 52

Ad Monsters

APRIL 24, 2024

For instance, companies that do business in Europe will need to comply with the Corporate Sustainability Reporting Directive (CSRD) , a directive requiring companies to report on the impact of their activities on the environment and society beginning in 2024 and report them in 2025.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

VideoWeek

NOVEMBER 15, 2024

million UK homes now have access to an ad-supported tier for a streaming service, according to Barb’s Q3 2024 Establishment Survey, with 20.1 There were brighter signs for the streaming business however, with revenues up 41 percent during the first nine months of 2024. million households holding an SVOD subscription. million (9.5

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. If You Let Them. appeared first on AdMonsters.

Media 127

Media Impressions Education Viewability 127

Basis

SEPTEMBER 10, 2024

Even more, in June 2024 , streaming amassed the highest share of TV usage—a whopping 40.3%—surpassing In early 2024, Nielsen announced YouTube was the top streaming platform by time spent watching by viewers for an entire year, with viewers across the globe watching more than 1 billion hours of YouTube content on their connected TVs each day.

Advertising 101

Advertising Impressions Viewability Audience 101

InMobi

OCTOBER 31, 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. We believe this recognition underscores our commitment to providing top-notch monetization and marketing technologies that help businesses fuel growth.

Advertising 40

Advertising Viewability Ad Space Mobile Ads 40

Basis

AUGUST 30, 2022

billion by 2024, and account for 7.6% CTV ads are high-quality, non-skippable, and 100% viewable. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Martech

JANUARY 3, 2024

Non-viewable impressions. Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Each of those elements can go wrong for many different reasons. Here are some of the top culprits. In your inbox.

Advertising 124

Advertising Impressions Demand Side Platform Conversion 124

Ad Monsters

MAY 6, 2023

And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. The survey says, “Combining first-party data with third-party metrics related to context, brand suitability, viewability, and attention can help publishers better position their offerings in the marketplace.”

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Ad Monsters

JANUARY 6, 2023

Daily time with connected devices — mainly CTV but also including game consoles, set-top boxes such as Roku, Blu-ray players, and wearables — will reach one hour and 47 minutes in 2022 and rise to one hour and 57 minutes in 2024. US advertisers will spend $18.89 billion this year on CTV, up 33.1% over 2021.”. .

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Ad Monsters

NOVEMBER 28, 2023

Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. brand marketers catching up in 2024.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

VideoWeek

MARCH 28, 2024

And the business expects 2024 to be a tough year too, predicting another fall in like-for-like net revenues while targeting similar levels of profitability. IAS already runs viewability and invalid traffic measurement on Snapchat, and says its post-bid TMQ measurement will be available to advertisers later this year.

Entertainment 52

Entertainment Media Agency Ad Tech 52

Digital Turbine

JANUARY 11, 2024

AdColony publishers will have access to their AdColony accounts for accounting purposes until March 31, 2024. Same performance, same viewability, same video completion rates – now available across more apps. All AdColony demand partners will have access to their AdColony accounts for accounting purposes until March 31, 2024.

Viewability 52

Viewability 52

VideoWeek

NOVEMBER 8, 2024

DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. Read more on VideoWeek. And social media will be a big focus of this investment.

Ad Tech 52

Ad Tech Media Agency Audience 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad. MNTNs Verified Visits technology also provides robust viewability tracking.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad. MNTNs Verified Visits technology also provides robust viewability tracking.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. This is a significant drop from 9.1

Retail 98

Retail Media Ad Tech Audience 98

Exchange Wire

OCTOBER 24, 2024

DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [.]

Media 59

Media Video Ads Advertising Viewability 59

Basis

MARCH 14, 2023

billion by 2024 (a whopping 10.2% After all, nearly 85% of US households now own a connected TV device, and 46% of US adults watch content on a CTV device every single day. And, it remains one of digital advertising’s fastest-growing channels , with CTV ad spend projected to hit $31.77 of total digital media ad spend).

Advertising 96

Advertising A/B Testing Audience Viewability 96

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. 1, which paves the way for MFE to gain de facto sole control of ProSieben. Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. In other words, these ads provide a great opportunity to make a statement!

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. Want a better understanding of all the trends that will impact advertisers in 2024? Check out our 2024 Trends Report.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Ad Monsters

APRIL 25, 2024

Alpine Founder Brian Murphy talks about what media sustainability means in 2024. Another good indicator for the ad sector is the support of Ad Net Zero, the non-profit organization that started out of the UK’s Ad Association three years ago and launched a US chapter in early 2024. and Google.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Websitebuilder ) In 2024, Facebook ad revenue is projected to rise to $75.11 This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102