Adweek

DECEMBER 12, 2024

ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros.

Ad Inventory 280

Ad Inventory Video Ads 280

Adweek

DECEMBER 11, 2024

It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the NBCUniversal-owned business network to a streaming menu near you.

265

265

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

MarTech 119

MarTech Conversion Conversion Rate Marketing 119

Adweek

DECEMBER 16, 2024

Private label brands, such as Walmart's Great Value, Target's Good & Gather, and Costco's Kirkland Signature, have found their way into more homes across America this past year. There are a few reasons why. First, supply chain issues during the pandemic led to shortages in big-name national brands, forcing many shoppers to give private label.

Retail 245

Retail 245

Adweek

JULY 8, 2024

Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the.

306

306

Adweek

DECEMBER 17, 2024

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.

Retail 253

Retail Media Ad Inventory 253

Adweek

SEPTEMBER 30, 2024

Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports.

Advertising 298

Advertising 298

Adweek

DECEMBER 6, 2024

Top of the Ticker: ABC News is saying goodbye to its longtime home on New York's Upper West Side. The network is moving south to 7 Hudson Square, site of the recently opened Robert A. Iger building, named after the Disney CEO. The Mouse House is consolidating its New York operations into the new complex,

261

261

Adweek

NOVEMBER 25, 2024

Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament. Scheduled for June 2025 ahead of the 2026 FIFA World Cup, of which AB InBev is also a partner,

Marketing 306

Marketing 306

Adweek

OCTOBER 31, 2024

For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. Now, they're looking to scale their ad businesses--or risk losing momentum if they're not able to differentiate themselves. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140.

Retail 263

Retail Media Advertising eCommerce 263

Adweek

DECEMBER 20, 2024

In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education.

Education 249

Education Audience 249

Adweek

NOVEMBER 4, 2024

Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as "record pricing," and ADWEEK is tracking every ad, advertiser, teaser, trailer, and full commercial as they're announced right here.

Advertising 299

Advertising Food 299

Adweek

DECEMBER 18, 2024

In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten year's later, the app is projected to account for half, according to the research firm's latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer.

Advertising 234

Advertising Media 234

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Marketing 127

Marketing MarTech 127

Adweek

DECEMBER 12, 2024

Discovery in 2025. CNN will have a new home within Warner Bros. The news network's parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear Networks will house the media giant's numerous cable assets, including linear channels like CNN, TBS, and TruTV.

Media 314

Media 314

Adweek

OCTOBER 31, 2024

The stakes are higher for 2025 with retail media expected. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web.

Retail 147

Retail Media Ad Tech 147

Adweek

OCTOBER 15, 2024

In an unusual arrangement, Fox and NBCUniversal cut a deal (with the full blessing and support of the National Football League) to have Telemundo produce its own broadcast of Super Bowl LIX next February. THR) Both networks will air the game from New Orleans Feb. 9, producing separate broadcasts. TelevisaUnivision carried the last Super Bowl,

Media 274

Media 274

Adweek

MARCH 19, 2024

For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.

Marketing 354

Marketing 354

Adweek

SEPTEMBER 23, 2024

A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the.

Marketing 340

Marketing 340

Adweek

JANUARY 24, 2024

He's expected to oversee the show through 2025. The Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. Between the lines Stewart begins the hosting gig on Monday, Feb. 12, the day.

338

338

Adweek

APRIL 23, 2024

Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,

Cookies 334

Cookies Ad Tech 334

Adweek

NOVEMBER 27, 2024

In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves. F1 Academy and its partners used the bright lights of this year's Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series.

Marketing 290

Marketing 290

Adweek

DECEMBER 11, 2024

Offices in Bogota, Dubai, and London will follow in 2025. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo, and Singapore, starting with its first U.S. hub in New York. Barilla and Heineken.

Agency 290

Agency 290

Adweek

FEBRUARY 7, 2024

During the company's quarterly earnings call Wednesday, CEO Bob Iger announced an arrival date for the standalone ESPN streaming service, planned for August 2025. Disney is making good on its promise to take ESPN direct-to-consumer. The upcoming streamer will remain separate from the joint venture with Fox and Warner Bros.

Marketing 328

Marketing 328

Adweek

OCTOBER 29, 2024

Comedy Central announced Monday that Stewart signed an extension that will keep him as a once-per-week host and full-time executive producer of The Daily Show through December 2025. THR / Live Feed) Stewart, who hosts The Daily Show on Mondays, will.

Media 130

Media 130

Adweek

NOVEMBER 4, 2024

billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. 832 million -- Fox's net income in the quarter, which is up more than double from $415.

321

321

Adweek

MAY 14, 2024

The Golden State Valkyries won't take the court as the newest WNBA franchise until 2025, but their brand goes to work today. On opening day for the Women's National Basketball Association, Golden State Warriors svp of marketing Amanda Chin unveiled the name and logo of the Golden State Valkyries--the first new WNBA franchise since the.

Marketing 321

Marketing 321

Adweek

FEBRUARY 9, 2024

The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six--roughly mirroring the growth of the category.

Advertising 321

Advertising 321

Adweek

OCTOBER 11, 2024

As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks that don't always factor into our weekly coverage, from the Sunday morning shows to NewsNation and CNBC. Sunday Morning News CBS News' Face.

321

321

Adweek

DECEMBER 10, 2024

If Omnicom's acquisition of Interpublic (IPG) goes as planned, the 'big six' holding companies will become the 'big five' before 2025 is done. Through its reported $13.25 billion acquisition of its rival, Omnicom will now be the dominant network in the U.S., competing with French powerhouses Publicis Groupe and Havas, U.K.-based

Agency 278

Agency 278

Adweek

AUGUST 15, 2024

The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025 earnings. Walmart's ambitions to be a major advertising player are continuing to grow. Within the U.S., Walmart's ad business, called Walmart Connect, saw 30% year-over-year growth during the quarter.

Retail 317

Retail Advertising Media 317

Adweek

DECEMBER 20, 2024

Work will begin in 2025 after a brief. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., Germany, Sweden, Japan, Australia, Korea.

Media 264

Media Agency Marketing 264

Adweek

MARCH 13, 2024

That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. To give those numbers some context, retail media now makes up roughly one-fifth of global.

Retail 312

Retail Media Marketing Advertising 312

Adweek

OCTOBER 11, 2023

By 2025, the Latinx community will account for 12% of all U.S. The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. buying power. They are also digitally connected. A Nielsen study found that 60%.

Media 336

Media 336

Adweek

MAY 16, 2024

On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday.

Audience 303

Audience Media Agency 303

Adweek

DECEMBER 9, 2024

Expected to close in the second half of 2025, the deal has the potential to upend the ad industry by creating a holding company behemoth that could take on the dominance of WPP and Publicis Groupe. After less than 24 hours of rumors, reports, and speculation, Omnicom has confirmed its acquisition of Interpublic Group.

Agency 264

Agency 264

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

Marketing 133

Marketing Machine Learning Conversion SEO 133