Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. The post Get ready for 2025 with insights from industry leaders appeared first on MarTech. Don’t miss it!

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Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

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Smart Insights

SEPTEMBER 2, 2024

Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem … The post 10 Actionable Digital Marketing Trends for 2025 appeared first on Smart Insights.

Marketing 89

Marketing 89

Adweek

OCTOBER 31, 2024

For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. Now, they're looking to scale their ad businesses--or risk losing momentum if they're not able to differentiate themselves. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140.

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Retail Media Advertising eCommerce 235

Digital Remedy

NOVEMBER 14, 2024

Reaching a Health and Wellness Audience Now and In the Future Stay ahead of 2025 digital marketing trends and continuously adapt your strategies with Digital Remedy. Digital Remedy has the strategies and support you need to smash your 2025 marketing goals! This provides a clearer picture of campaign effectiveness and consumer behavior.

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Adweek

JULY 11, 2023

Google is extending its marquee partnership with the league through 2025 as the popularity of women's basketball continues to grow exponentially. One of the WNBA's biggest sponsors is getting further into the game. The announcement comes just ahead of Saturday's WNBA All-Star Game, in primetime for the first time.

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Marketing 194

Adweek

NOVEMBER 4, 2024

Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as "record pricing," and ADWEEK is tracking every ad, advertiser, teaser, trailer, and full commercial as they're announced right here.

Advertising 291

Advertising Food 291

illumin

NOVEMBER 8, 2024

Do purpose-led business practices still make impactful marketing material for 2025? The key to successful, purpose-based marketing for 2025 is as simple as genuine, effective action. Purpose-based marketing still very much has a place in 2025, but it needs to evolve past green-washing and saying the right thing.

Marketing 59

Marketing Communications Audience Impressions 59

AdExchanger

OCTOBER 17, 2024

Plus, what’s coming up in 2025? The post Curation Critics Cry Foul; Hot Ad Market Trends For 2025 appeared first on AdExchanger. Publishers are skeptical that “curation” is actually doing anything for them.

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Marketing Advertising 76

AdExchanger

NOVEMBER 12, 2024

But during the […] The post PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 appeared first on AdExchanger. Well, PubMatic would clearly like people to stop talking about it.

Ad Tech 85

Ad Tech 85

Exchange Wire

OCTOBER 22, 2024

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. The post Industry Review 2025: Retail Media’s Year? Is this the year of retail media? In 2024, Retail Media rose to become a playing field with ‘eye-watering margins’ [.]

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Retail Media 52

Exchange Wire

OCTOBER 22, 2024

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes How has the publishing world adapted to fragmented platforms, changing audience demands? The post Industry Review 2025: A Big Year for Publishers appeared first on ExchangeWire.com.

Audience 59

Audience 59

Basis

OCTOBER 18, 2024

Find Balance Between In-Store vs. Online In 2025, finding the right media balance to connect intentionally with both in-store and online shoppers will be key. Embrace the Social Commerce Opportunity The rise of social commerce is another trend that is slated to shape the retail marketing landscape in 2025.

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Retail Marketing Shipping Mobile Ads 78

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 119

Communications Conversion Conversion Rate Marketing 119

Exchange Wire

OCTOBER 22, 2024

Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. The post Industry Review 2025: Curation’s Time to Shine? Want to have your say? Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [.]

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Ad Targeting Ad network 52

Exchange Wire

OCTOBER 21, 2024

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [.] The post Industry Review 2025: What You Need to Know appeared first on ExchangeWire.com.

Media 52

Media Marketing Retail 52

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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Marketing Finance Conversion Communications 92

Adweek

SEPTEMBER 30, 2024

Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports.

Advertising 288

Advertising 288

Exchange Wire

OCTOBER 22, 2024

Want to have your say on how it will impact the ad tech ecosystem in 2025? The post Industry Review 2025: Putting Purpose Front and Centre appeared first on ExchangeWire.com. Purpose seems to have replaced sustainability as a key term for the industry. Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [.]

Ad Tech 52

Ad Tech 52

Chief Martech

NOVEMBER 3, 2024

Will AI agents actually impact marketing in 2025? On December 3, we will host a free virtual event — Martech for 2025 — where we will walk through all of that in a special, hour-long keynote. Afterwards, we will then release a full Martech for 2025 report, with all that data packaged up for you. Thank you!)

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MarTech Pop-Up Marketing 79

Relevant-Digital

NOVEMBER 5, 2024

In this 'Digital Media 2025' overview, we share insights on the key trends for the upcoming year, including significant industry developments, programmatic advertising changes, Prebid's role, and the evolution of operational practices.

Media 52

Media Advertising Marketing 52

Adweek

JULY 8, 2024

Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the.

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Digiday

NOVEMBER 10, 2024

The uncertainty is palpable as the media industry heads into 2025, but publishers still have to get their priorities in line when it comes to revenue. Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

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Media Marketing 75

Exchange Wire

OCTOBER 21, 2024

The post Industry Review 2025: Time for Attention to Pay? ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at attention - is it the measurement of the future? Headlines are meant to grab attention, but in 2024 it’s [.] appeared first on ExchangeWire.com.

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Adweek

OCTOBER 15, 2024

In an unusual arrangement, Fox and NBCUniversal cut a deal (with the full blessing and support of the National Football League) to have Telemundo produce its own broadcast of Super Bowl LIX next February. THR) Both networks will air the game from New Orleans Feb. 9, producing separate broadcasts. TelevisaUnivision carried the last Super Bowl,

Media 247

Media 247

Martech

OCTOBER 3, 2024

The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Persona-centric tips for maximum impact. Cutting-edge, cookieless targeting solutions and emerging channels. Register today to maximize your programmatic campaigns.

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MarTech Advertising 74

Ad Monsters

AUGUST 12, 2024

The post Publisher Pulse: Key Revenue Drivers and Strategic Shifts for 2024-2025 appeared first on AdMonsters. For more insights and a look at the full study results, enter your information to download your copy below.

Audience 111

Audience Advertising 111

Exchange Wire

OCTOBER 21, 2024

The post Industry Review 2025: The Rise and Rise of AI? ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue? A year on from AI’s mainstream, headline grabbing emergence, the media [.] appeared first on ExchangeWire.com.

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Media 52

More About Advertising

NOVEMBER 11, 2024

World Rugby has today (November 12) appointed Ocean Outdoor UK as their official Digital out of home (DOOH) media partner for Women’s Rugby World Cup 2025 which takes place in England next summer.

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Media Advertising Finance 52

Exchange Wire

OCTOBER 21, 2024

The post Industry Review 2025: CTV, Gaming and the Future of Entertainment appeared first on ExchangeWire.com. ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [.]

Entertainment 52

Entertainment 52

Adweek

NOVEMBER 15, 2024

This week, Hootsuite launched its "Social Media Trends 2025" report--its annual analysis of the biggest social trends that marketers need to know about in the coming year. Hootsuite is going all on in influencers to promote its biggest report of the year. When the report went live, ads from LinkedIn influencers that work in social.

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Media Marketing 249

Adweek

NOVEMBER 4, 2024

billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. 832 million -- Fox's net income in the quarter, which is up more than double from $415.

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Adweek

SEPTEMBER 13, 2024

FuboTV's lawsuit against Fox, Warner Bros. Discovery, and Disney over their plans to start a new sports streaming service will go to trial next fall, potentially preventing a planned launch ahead of the next football season. Bloomberg)

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Media 176

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

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Marketing Machine Learning Conversion SEO 121

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

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Marketing Healthcare ROI Retail 118

MNTN

JANUARY 20, 2023

According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend).

Advertising 98

Advertising 98

Adweek

OCTOBER 29, 2024

Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae earlier this year.

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Marketing 280