Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. And while A/B testing can shed some light, it doesnt get to a granular level. When measuring the impact of creatives, marketers typically rely on circumstantial evidence.

A/B Testing 117

A/B Testing Brand Awareness Communications Marketing 117

Basis

NOVEMBER 5, 2024

Despite the challenges of navigating fragmentation, ensuring brand safety, and embracing tech to streamline CTV advertising, savvy marketers know that connected TV is an effective channel to include in a holistic marketing mix. billion in 2025 , representing 9.6% of total digital media ad spend.

Advertising 102

Advertising Audience A/B Testing Viewability 102

illumin

JANUARY 22, 2024

Whether it’s lead generation or increasing brand awareness, there’s an option and format that marketers can use in Meta that will optimize their goals and results and fully reach their ad potential. Use A/B testing to experiment with different ad formats, messaging, and targeting options.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

DECEMBER 6, 2019

Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? The benefits of using social media stories include: Increased brand awareness. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145

Martech

FEBRUARY 19, 2025

Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm. Biteable uses light, fun and relevant content to lift brand awareness. That delay ends on April 5, 2025. The ban went into effect on Jan. “Month-over-month U.S.

Marketing 113

Marketing Education Audience Entertainment 113