2025, A/B Testing and MarTech

5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. The marketers in this session found success by running A/B tests comparing AI-optimized campaigns to traditional ones and quantifying improvements in conversions or ROAS and time/cost savings.

MarTech

MarTech A/B Testing Retail ROI

5 email marketing tech essentials for 2025 success

Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. AI-assisted email scheduling No 2025 list would be complete without mentioning AI-powered advances. It cuts through months of A/B testing and tells you exactly when to hit send. Ive seen these tech advances revolutionize email marketing strategies.

Marketing

Marketing A/B Testing MarTech Agency

The 16 Best HubSpot Updates from February 2025

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B Testing

A/B Testing Conversion Marketing Communications

Email marketers discuss the role of AI, iOS and the state of their channel

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job. Processing.

A/B Testing

A/B Testing Marketing Communications MarTech

How AI can revolutionize creative impact measurement

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence. Is it the copy, the images, the audio? Processing.

A/B Testing

A/B Testing Brand Awareness Communications Marketing

How advanced customer journey analytics is shaping the future of engagement

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results.

Machine Learning

Machine Learning Click Through Rate A/B Testing Conversion Rate

Striim Pushes the Boundaries of Performance and Scale with Striim Platform 4.1

Martech Series

JUNE 7, 2022

The data-driven enterprise of 2025” requires data to be “processed and delivered in real time” so that it can be “embedded in every decision, interaction, and process,” according to McKinsey & Company, the leading management consulting firm. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing

A/B Testing MarTech Marketing Data Management Platform

10 martech predictions of what won’t happen in 2025

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. And its going to live well beyond 2025.

MarTech

MarTech Cookies ROI A/B Testing

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. With this strategy and the right tools, even a small budget can deliver a great ROI.

Marketing

Marketing SEO Conversion Audience

Start 2025 strong with data-driven strategies for retail success by Edna Chavira

Martech

JANUARY 14, 2025

Using A/B testing to make impactful decisions. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Our expert panel will cover: Optimizing shopper journeys with actionable data. Save your spot here!

Retail

Retail A/B Testing MarTech Marketing

AI and email marketing: All hype or real game-changer?

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Intelligent A/B testing Traditional A/B testing takes time and manual effort. appeared first on MarTech. Click here to download!

A/B Testing

A/B Testing Marketing MarTech eCommerce

The 14 best HubSpot updates from March 2025

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Processing.

A/B Testing

A/B Testing SEO Marketing Conversion

How to select a CMS that powers SEO, personalization and growth

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Personalization and A/B testing shouldnt be afterthoughts. Conversion optimization and A/B testing. Limited time offers and coupons.

SEO

SEO A/B Testing Conversion GDPR

Mobile marketing with RCS: What you need to know

Martech

JANUARY 31, 2025

A/B test the elements in an RCS message. and a MarTech contributor. Twilio releases RCS rich content features As more businesses explore reaching customers with RCS, martech vendors that support data-driven customer experiences are developing features to capitalize on the capabilities of RCS. What is the future for RCS?

Marketing

Marketing Communications A/B Testing Shipping

B2B marketing on TikTok: What you need to know

Martech

FEBRUARY 19, 2025

Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm. Semrush is the parent company of MarTech.) That delay ends on April 5, 2025. 18, 2025, the day before the ban took effect, the app briefly went dark. Processing.

Marketing

Marketing Education Audience Entertainment

AdTech Trends

5 things we learned about AI at the Spring 2025 MarTech Conference

5 email marketing tech essentials for 2025 success

Trending Sources

The 16 Best HubSpot Updates from February 2025

Email marketers discuss the role of AI, iOS and the state of their channel

How AI can revolutionize creative impact measurement

How advanced customer journey analytics is shaping the future of engagement

Striim Pushes the Boundaries of Performance and Scale with Striim Platform 4.1

10 martech predictions of what won’t happen in 2025

42 Digital Marketing Trends You Can’t Ignore in 2020

Start 2025 strong with data-driven strategies for retail success by Edna Chavira

AI and email marketing: All hype or real game-changer?

The 14 best HubSpot updates from March 2025

How to select a CMS that powers SEO, personalization and growth

Mobile marketing with RCS: What you need to know

B2B marketing on TikTok: What you need to know

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