illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. You need accurate sales attribution to measure and understand the success of an ad campaign.

Retail 52

Retail Media Advertising Viewability 52

illumin

NOVEMBER 14, 2024

eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). The medium is also on pace to continue its growth in 2025, when it is expected to make up 20% of digital ad spending, surpassing $67 billion USD.

Retail 52

Retail Media Viewability Impressions 52

Adtelligent

FEBRUARY 2, 2022

Data processing by such platforms often focuses on page visits, ad clicks, time spent on particular topics, etc. In addition, listeners respond to advertising positively, and reports show that 6 out of 10 people are likely to purchase after hearing an ad during a podcast.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52