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Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Certain platforms may also only report on viewable impressions. How are sales attributed?
eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). The medium is also on pace to continue its growth in 2025, when it is expected to make up 20% of digital ad spending, surpassing $67 billion USD.
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