MNTN
FEBRUARY 12, 2025
By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.
Basis
MARCH 17, 2025
Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. With key state and local races in 2025, and seemingly ever-increasing political spending, political marketing practitioners can apply and optimize what theyve learned recently.
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Smart-Hub
FEBRUARY 12, 2024
Alternatively, ads can appear in the corner of the page and follow users while scrolling. Originally, outstream ads were available only for mobile devices, but now they can be seen on desktops, too. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! million by 2025. billion in 2024.
Martech
SEPTEMBER 22, 2021
social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. DMP, DSP, ad exchange) that will use them as advertising audiences. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e., Data regulation compliance.
Smart-Hub
NOVEMBER 29, 2023
The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. and equipped with multiple filtering and targeting options.
illumin
OCTOBER 26, 2018
According to Statista , legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 We also work directly with numerous publishers and ad exchanges who provide us with whitelists of “ LDA (Legal Drinking Age) Compliant ” sites to mitigate brand risk. billion USD this year alone).
Brid.tv
MARCH 4, 2024
In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Try for free Best Environmental Practices in Digital Advertising IAB’s handbook singles out some recommended environmental practices for both the sell-side and demand-side of an ad exchange.
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