MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

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Brid.tv

MARCH 4, 2024

In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Try for free Best Environmental Practices in Digital Advertising IAB’s handbook singles out some recommended environmental practices for both the sell-side and demand-side of an ad exchange.

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Brid.tv

MARCH 4, 2024

In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Try for free Best Environmental Practices in Digital Advertising IAB’s handbook singles out some recommended environmental practices for both the sell-side and demand-side of an ad exchange.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The result meant net revenues were down 0.8

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VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

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