MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. . Direct quote.

Agency 65

Agency Media Click Through Rate Retail 65

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

FEBRUARY 14, 2025

Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

Ad Tech 52

Ad Tech Media Agency Advertising 52