MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Supply-Side Platform (SSP) This is the other side of programmatic transactions from DSPs.

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Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

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Cookies Demand Side Platform A/B Testing Audience 52

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

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Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

OCTOBER 28, 2022

Disney renewed its contract with Formula 1 this week, keeping F1 races on ESPN through the 2025 season. Havas Media Group has agreed a deal with ACR data provider Samba TV in North America which will see Samba’s CTV and linear TV measurement data folded into HMG’s audience and data management platform Converged.

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Advertising Marketing Ad Tech Non-Profit 52