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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price.

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The WIR: Bertelsmann Discusses Buyers for M6, Teads Moves into CTV, and UK Publishers Report Strong Revenue Growth

VideoWeek

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The predicted growth of social commerce from 10 percent of all e-commerce to 17 percent by 2025 will be driven by Gen Z and millennial consumers,” said Walmart. UK publishers’ total digital revenues grew by 12.3