Martech

SEPTEMBER 22, 2021

social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. DMP, DSP, ad exchange) that will use them as advertising audiences. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Data regulation compliance.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. and equipped with multiple filtering and targeting options.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The result meant net revenues were down 0.8

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. Added to the 22 percent from digital advertising, “this means one-third of Channel 4’s income was not from linear advertising,” the company said.

Viewability 98

Viewability Non-Profit Agency Media 98