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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

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The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. He will oversee the advertiser-led, WFA-backed initiative in its aims to deliver a viable product by early 2025. ” The Week in Tech. Azerion Buys Madvertise for €11.3 ” ISBA Announces Margaret Joblin as President.

Ad Tech 98
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The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world.

Ad Tech 52