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Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.
Video advertising is getting more and more demand, and in 2024, the videoad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of videoads can surpass $241 billion by 2028. SmartHub's Features Have No Limits! billion in 2024.
Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an adexchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.
Storing and distribution of high-resolution video content leads to high energy consumption. In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! to lower loading time and reduce energy waste.
Storing and distribution of high-resolution video content leads to high energy consumption. In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. While this may not be alarming at first glance, due to the growing demand within the industry, this number is expected to exceed 14% by 2050.
Top Stories Spotify Targets VideoAd Growth with AdExchange Launch Music streaming service Spotify has launched its own adexchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.
Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in videoad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic videoad tech stack.
French videoad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.
Disney renewed its contract with Formula 1 this week, keeping F1 races on ESPN through the 2025 season. Are YouTube’s Ad Revenue Declines a Short-Term Blip or a Sign of Something More? Amazon Unveils New VideoAd Features Ahead of Q3 Results, read on VideoWeek. Ad of the Week. Disney Keeps Formula 1 on ESPN.
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