Ad Monsters

SEPTEMBER 10, 2024

They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land.

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Advertising Retail Manufacturing Ad Inventory 104

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox.

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VideoWeek

OCTOBER 3, 2024

Amazon didn’t further qualify this data in terms of how much content these customers view each week, which is a major factor in measuring the true scale of Prime Video’s ad business. Amazon has also kept its ad load comparatively light across the service, again limiting its total volume of ad inventory.

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Ad Inventory Video Ads Audience 59

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2025. Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world.

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Media Ad Inventory MarTech Communications 77

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

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VideoWeek

SEPTEMBER 27, 2024

CNIL will take enforcement action against non-compliant applications from 2025 onwards. IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube.

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Retail Marketing Audience Media 98

VideoWeek

FEBRUARY 29, 2024

Paramount’s quarterly revenues slid by 6 percent YoY (in line with WBD’s 7 percent drop), pulled down by a 15 percent slump in linear ad revenues. But Paramount CEO Bob Bakish pointed to an optimistic scatter market, that is ad inventory not purchased at the Upfronts but closer to the air date.

Shipping 59

Shipping Ad Inventory Entertainment Media 59

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

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Digiday

SEPTEMBER 15, 2022

After all, the publisher has been in the ads game for a while albeit limited to audio ads in its podcast shows and the odd display ad in a few newsletters. Especially, when the plan is for The Athletic to be profitable by 2025. Why stop there? See the slow decline of third-party addressability.

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Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

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Ad Inventory Entertainment Audience Advertising 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

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Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

MARCH 4, 2024

In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Storing and distribution of high-resolution video content leads to high energy consumption. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! to lower loading time and reduce energy waste.

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Brid.tv

MARCH 4, 2024

In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Storing and distribution of high-resolution video content leads to high energy consumption. While this may not be alarming at first glance, due to the growing demand within the industry, this number is expected to exceed 14% by 2050.

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Advertising Ad Exchange Ad Inventory Video Ads 52

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. this year.

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Advertising Click Through Rate Audience Ad Space 52

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. through at least 2025. through at least 2025. advertisers. To improve brand awareness in the U.S., the Financial Times is offering its lowest priced subscription product yet. media market is not new.

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Media Audience Pharmaceuticals Agency 68

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Apple News Picks NBCUniversal to Sell Ads in UK. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK.

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Ad Tech Agency Media Audience 98

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) However, with the rise of online media and a shift in consumer trends, legacy media lost much of its appeal.

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Media Healthcare Audience CPM 52

Brid.tv

SEPTEMBER 19, 2022

About 50% of this demographic is expected to cut the cord by 2025. In addition to introducing SVOD and TVOD , they would also have new forms of ad inventory to sell. According to Statista , the number of U.S. If we look at the audience aged 18–24, the statistics are even gloomier.

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Audience Fashion Ad Inventory Video Ads 52

VideoWeek

AUGUST 30, 2024

Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. Warner Bros. Read more on VideoWeek. The billionaire swept in with a $4.3

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Retail Media Non-Profit Ad Tech 52

illumin

JANUARY 22, 2024

for 2023-2025 (Source: eMarketer) This comes as Meta continuously develops and improves its app , bringing in new features such as rolling out a web experience for Threads, testing keyword search for New Zealand, Australian and Spanish markets, and conducting focus groups to digital creators to better understand the market.

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Advertising A/B Testing Retargeting Conversion 52

VideoWeek

OCTOBER 4, 2024

TF1+ Announces New Data Partnerships and Ad Formats TF1 plans to make its TF1+ streaming service a “full-funnel marketing platform”, the French broadcaster announced as it laid out its advertising roadmap this morning. The roadmap also includes new data integrations, including Graph:ID, developed in association with Snowflake.

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Advertising Ad Tech Agency Audience 52

VideoWeek

FEBRUARY 16, 2024

Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

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VideoWeek

OCTOBER 25, 2024

Krakowsky said it’s becoming an increasingly core part of IPG’s media offering, and the group is looking to roll it out in between six to eight international markets in 2025. We will continue to work closely with Jon over the course of his notice period as we look to appoint his successor.”

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VideoWeek

OCTOBER 7, 2022

“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

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GDPR Cookies Agency Ad Tech 64

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

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Ad Tech eCommerce Agency Media 98

VideoWeek

APRIL 5, 2024

The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems. The partnership enables programmatic advertisers to address CTV audiences based on consumer intent.

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Ad Tech Agency Media Audience 59

VideoWeek

JUNE 30, 2023

UK Consumer Spending on Streaming to Overtake Pay-TV in 2025 UK households will spend more on streaming services than pay-TV packages by 2025, PwC has forecast. In 2025, British consumers are predicted to spend £4.2 Read more on VideoWeek. billion on SVOD memberships (such as Netflix and Disney+), versus £4.1

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VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. As a result, the UK HFSS has been pushed back multiple times in order to give the industry time to prepare – it’s now not due to come into force until October 2025.

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Entertainment eCommerce Agency Media 52

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

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Media Retail Ad Server Ad Inventory 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The acquisition is expected to close in early 2025. Read more on VideoWeek. Read more on VideoWeek.

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Marketing Media Ad Tech Entertainment 52

VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. Last year, the broadcaster launched an ad tier on its flagship streaming service, AMC+.

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