illumin

JANUARY 22, 2024

for 2023-2025 (Source: eMarketer) This comes as Meta continuously develops and improves its app , bringing in new features such as rolling out a web experience for Threads, testing keyword search for New Zealand, Australian and Spanish markets, and conducting focus groups to digital creators to better understand the market.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

OCTOBER 4, 2024

TF1+ Announces New Data Partnerships and Ad Formats TF1 plans to make its TF1+ streaming service a “full-funnel marketing platform”, the French broadcaster announced as it laid out its advertising roadmap this morning. The roadmap also includes new data integrations, including Graph:ID, developed in association with Snowflake.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 25, 2024

“With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. The news follows last week’s announcement that DV would measure Spotify video ads.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JUNE 30, 2023

FreeWheel and MediaScience Launch Viewer Experience Research Initiative TV ad tech company FreeWheel has partnered with research firm MediaScience, launching a joint initiative called The Viewer Experience Lab. In 2025, British consumers are predicted to spend £4.2 Read more on VideoWeek.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. ” PubMatic and Permutive Partner on First-Party Data.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. As a result, the UK HFSS has been pushed back multiple times in order to give the industry time to prepare – it’s now not due to come into force until October 2025.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. Last year, the broadcaster launched an ad tier on its flagship streaming service, AMC+.

Agency 52

Agency Ad Tech Video Ads Media 52