VideoWeek

APRIL 5, 2024

The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems. The partnership enables programmatic advertisers to address CTV audiences based on consumer intent.

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VideoWeek

JUNE 30, 2023

UK Consumer Spending on Streaming to Overtake Pay-TV in 2025 UK households will spend more on streaming services than pay-TV packages by 2025, PwC has forecast. In 2025, British consumers are predicted to spend £4.2 Read more on VideoWeek. billion on SVOD memberships (such as Netflix and Disney+), versus £4.1

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VideoWeek

AUGUST 30, 2024

Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. “In Q3, we have begun working with our new media agency partner, Omnicom, and are modernising our capabilities,” said CEO Richard Dickson. Warner Bros. Read more on VideoWeek.

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VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. As a result, the UK HFSS has been pushed back multiple times in order to give the industry time to prepare – it’s now not due to come into force until October 2025.

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VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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VideoWeek

OCTOBER 4, 2024

TF1+ Announces New Data Partnerships and Ad Formats TF1 plans to make its TF1+ streaming service a “full-funnel marketing platform”, the French broadcaster announced as it laid out its advertising roadmap this morning. The roadmap also includes new data integrations, including Graph:ID, developed in association with Snowflake.

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VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” The Week For Agencies.

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VideoWeek

OCTOBER 25, 2024

The report notes that the local ad market will fare better than the national broadcast market, as stations continue to benefit from close ties to local brands, while larger brands and agencies shift budgets to digital and streaming platforms. The Week for Brands & Agencies WPP Posts 0.5 WPP’s media arm GroupM saw 4.8

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VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

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VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

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illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

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Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. The initial wave of AI adoption= focused on efficiency, and agencies and publishers are reaping the benefits. Whos leading and whos lagging?

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. But CEO Shay Segev told the FT that most of the top-ten markets in which DAZN operated were now profitable, with revenues expected to surpass $6 billion in 2025.

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YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. So we also look to increase revenues.

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VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The acquisition is expected to close in early 2025. Read more on VideoWeek. Read more on VideoWeek.

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VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals. The Week for Brands & Agencies Publicis Posts 6.3 percent year-on-year.

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VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. Last year, the broadcaster launched an ad tier on its flagship streaming service, AMC+. Read more on VideoWeek.

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VideoWeek

DECEMBER 20, 2024

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. billion globally.

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