Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2025. Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. billion in 2022 to $32.8

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Media Ad Inventory MarTech Communications 77

VideoWeek

SEPTEMBER 27, 2024

CNIL will take enforcement action against non-compliant applications from 2025 onwards. IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube.

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Retail Marketing Audience Media 98

VideoWeek

OCTOBER 3, 2024

Amazon didn’t further qualify this data in terms of how much content these customers view each week, which is a major factor in measuring the true scale of Prime Video’s ad business. Amazon has also kept its ad load comparatively light across the service, again limiting its total volume of ad inventory.

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Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. Examples include the staggering streaming usage in the U.S.,

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Ad Inventory Entertainment Audience Advertising 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

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Header Bidding Fill rate Video Ads Impressions 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase.

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Advertising Ad Inventory Video Ads Ad Space 52

MNTN

FEBRUARY 11, 2025

Advantages of AVOD Advertising video-on-demand models offer the following benefits: Wider Audience Reach Monthly subscriptions can be a barrier to reaching audiences. You can set up precise campaign criteria to target users in specific ZIP codes, or filter audiences based on their demographic data and personal preferences.

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Advertising Audience Impressions Ad Inventory 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. of total digital audio revenues in 2025. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience.

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Advertising Click Through Rate Audience Ad Space 52

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S.

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Media Audience Pharmaceuticals Agency 69

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience.

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Media Healthcare Audience CPM 52

Digiday

SEPTEMBER 15, 2022

After all, the publisher has been in the ads game for a while albeit limited to audio ads in its podcast shows and the odd display ad in a few newsletters. Especially, when the plan is for The Athletic to be profitable by 2025. The reality is only a fraction of a publisher’s audience will pay. Why stop there?

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Non-Profit Impressions Ad Inventory Media 72

Brid.tv

SEPTEMBER 19, 2022

If we look at the audience aged 18–24, the statistics are even gloomier. About 50% of this demographic is expected to cut the cord by 2025. Lastly, another factor keeping linear TV relevant is the older portion of the audience who might not be as tech-savvy. According to Statista , the number of U.S.

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Audience Fashion Ad Inventory Video Ads 52

VideoWeek

FEBRUARY 18, 2025

VideoWeek spoke with executives working across the broadcaster to hear more about how its offering is evolving in 2025. Broadcasters are often cautious in their approach to social platforms, with which they compete for both audiences’ attentions and advertisers’ ad spend. The broadcaster also launched Channel 4.0,

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Ad Inventory Audience Advertising Agency 52

VideoWeek

AUGUST 30, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. The Week in TV Warner Bros. Warner Bros. percent, an 8.4

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Retail Media Non-Profit Healthcare 52

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Apple News Picks NBCUniversal to Sell Ads in UK. The Week in Tech.

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Ad Tech Agency Media Audience 98

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

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Ad Tech eCommerce Agency Media 98

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

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Ad Tech Agency Media Audience 59

VideoWeek

OCTOBER 25, 2024

Hightouch Unveils First-Party Targeting and Measurement for CTV Hightouch, a customer data platform (CDP), has launched a new product allowing advertisers to target, match and measure first-party audiences across the CTV ecosystem. The company has named Martin Trickey, former Group Head of Digital at Warner Bros.

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Ad Exchange Ad Tech Agency Video Ads 52

illumin

JANUARY 22, 2024

Campaigns consisted of overarching plans that correspond to specific advertising objectives and were designed to help users optimize and measure results of individual ads. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments.

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VideoWeek

SEPTEMBER 1, 2023

. “We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world,” said Nielsen’s CEO of audience measurement business Karthik Rao.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

FEBRUARY 16, 2024

The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. Revenues climbed 23.4 percent during Q4 and 23.3

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Marketing Media Entertainment Agency 52

VideoWeek

OCTOBER 4, 2024

TF1+ Announces New Data Partnerships and Ad Formats TF1 plans to make its TF1+ streaming service a “full-funnel marketing platform”, the French broadcaster announced as it laid out its advertising roadmap this morning. Paramount’s CBS will rely on alternative audience data from VideoAmp, according to Forbes.

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Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 7, 2022

“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

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GDPR Cookies Agency Ad Tech 64

VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. The Independent says its US audience in March reached 28.4 Read more on VideoWeek.

Media 52

Media Retail Ad Server Ad Inventory 52

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

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Advertising Marketing Ad Inventory Impressions 106

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Their top AI use case adopted by half is audience segmentation.

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Agency Audience Ad Tech Ad Inventory 67

YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025?

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Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

NOVEMBER 22, 2024

Discovery is accelerating and delivering innovation across advertising technology,” said Ryan Gould, head of advanced advertising and digital ad sales at Warner Bros. ” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 The acquisition is expected to close in early 2025.

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Marketing Media Ad Tech Entertainment 52

VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. But CEO Shay Segev told the FT that most of the top-ten markets in which DAZN operated were now profitable, with revenues expected to surpass $6 billion in 2025.

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Ad Tech Non-Profit Agency Media 52

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals. Read more on VideoWeek. “Were not pessimistic.

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Marketing Ad Tech ROI Retail 52

VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. Last year, the broadcaster launched an ad tier on its flagship streaming service, AMC+.

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Agency Ad Tech Video Ads Media 52

VideoWeek

DECEMBER 20, 2024

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. billion globally.

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