2025, Ad Inventory and Cookies

How can publishers prepare for a cookieless 2025?

Relevant-Digital

APRIL 23, 2024

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory.

Cookies

Cookies Ad Inventory Advertising

Google May Have to Limit its Own First-Party Data Capabilities to Satisfy the CMA

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies

Cookies Retargeting Ad Inventory Ad Targeting

Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising

Advertising Marketing Ad Inventory Impressions

Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem

Ad Monsters

SEPTEMBER 10, 2024

They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land.

Advertising

Advertising Retail Manufacturing Ad Inventory

DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025

Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. The potential decline of third-party cookies affects the entire industry. It was a pleasure to see the great interest Relevant Yield generated.

Media

Media Advertising Retail Cookies

Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts.

Header Bidding

Header Bidding Cookies Fill rate Video Ads

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail

Retail Marketing Audience Media

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising

Advertising Ad Inventory Video Ads Ad Space

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Apple News Picks NBCUniversal to Sell Ads in UK. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK.

Ad Tech

Ad Tech Agency Media Audience

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising

Advertising A/B Testing Retargeting Conversion

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. Warner Bros.

Retail

Retail Media Non-Profit Healthcare

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. DC Thomson Hits 25,000 Digital Subs.

GDPR

GDPR Cookies Agency Ad Tech

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. FreeWheel acquired the Beeswax DSP in 2020.

Marketing

Marketing Media Entertainment Agency

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

VideoWeek

OCTOBER 4, 2024

TF1+ Announces New Data Partnerships and Ad Formats TF1 plans to make its TF1+ streaming service a “full-funnel marketing platform”, the French broadcaster announced as it laid out its advertising roadmap this morning. The roadmap also includes new data integrations, including Graph:ID, developed in association with Snowflake.

Advertising

Advertising Ad Tech Agency Audience

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech

Ad Tech eCommerce Agency Media

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media

Media Retail Ad Server Ad Inventory

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The acquisition is expected to close in early 2025. Read more on VideoWeek. Read more on VideoWeek.

Marketing

Marketing Media Ad Tech Entertainment

AdTech Trends

How can publishers prepare for a cookieless 2025?

Google May Have to Limit its Own First-Party Data Capabilities to Satisfy the CMA

Trending Sources

Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem

DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025

Reflecting On 2024 – Expert Insights on the Programmatic Industry

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

Meta advertising: what you need to know

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

Stay Connected