Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

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Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

AUGUST 30, 2024

Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. Warner Bros. Read more on VideoWeek. The billionaire swept in with a $4.3

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Ad Exchange Ad Tech Video Ads Agency 52