MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. In 2025, British consumers are predicted to spend £4.2 A decision is expected next week. Read more on VideoWeek.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

OCTOBER 25, 2024

The Programmatic Cloud for Video product aims to help publishers increase revenues, control ad auction dynamics, maximise ad delivery rates, and reduce their carbon footprint. We will continue to work closely with Jon over the course of his notice period as we look to appoint his successor.”

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. Adnuntius, TTD Open Path, etc.)

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52