Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. Video advertising remains the key growth driver within display ads, with Connected TV (CTV), audio, and podcasts emerging as rapidly growing formats.

Media 52

Media Advertising Retail Cookies 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Digiday

SEPTEMBER 15, 2022

After all, the publisher has been in the ads game for a while albeit limited to audio ads in its podcast shows and the odd display ad in a few newsletters. Especially, when the plan is for The Athletic to be profitable by 2025. For The New York Times, that means ads on The Athletic are sold through direct deals.

Non-Profit 71

Non-Profit Impressions Ad Inventory Media 71

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. Here is an example of a programmatic display ad!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The move comes shortly after CEO Evan Spiegel warned that ad revenues are likely to falter as advertisers pull back spending due to grim global economic conditions.

Ad Tech 98

Ad Tech Agency Media Audience 98

illumin

JANUARY 22, 2024

Ad supply is soaring Ad supply is not on issue on Meta’s platforms in 2023. In fact, its ad supply is oversized. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022. These impressions were also sold at a 16% lower rate.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52