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The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Apple News Picks NBCUniversal to Sell Ads in UK. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK.

Ad Tech 98
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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. this year.

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The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

VideoWeek

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E.

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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

Meta said the system is currently in “early testing” DoubleVerify to Measure LinkedIn Video Ads DoubleVerify, a measurement and verification firm, is expanding its media quality measurement to video ads on LinkedIn. Havas Net Revenues Fall in Q3 Vivendi-owned agency group Havas saw net revenues fall by 0.6

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Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. So we also look to increase revenues.

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The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

VideoWeek

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. and what can I do about it?,