Exchange Wire

OCTOBER 22, 2024

Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [.] The post Industry Review 2025: Curation’s Time to Shine? Want to have your say?

Ad Targeting 52

Ad Targeting Ad network 52

Adtelligent

FEBRUARY 25, 2025

But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Martech

JANUARY 3, 2024

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce.

Audience 139

Audience eCommerce Entertainment Media 139

Martech Series

OCTOBER 7, 2022

billion by 2025, according to Research and Markets. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79 billion to an impressive $127.45

Affiliates 89

Affiliates Ad network ROI Cookies 89

Ad Tech Daily

JANUARY 8, 2025

New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels LAS VEGAS — At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more (..)

Marketing 52

Marketing Ad Tech Advertising Ad network 52

Basis

OCTOBER 24, 2024

At the same time, while Google and Meta have all but removed their ad networks from cannabis ad contention, brands can use programmatic advertising to connect the dots between premium publishers and the exchanges and networks that do allow cannabis industry advertising.

Advertising 86

Advertising Brand Awareness Marketing Ad network 86

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Smart-Hub

FEBRUARY 12, 2024

It is important to choose the relevant video distribution channels to get positive results for all sides of the media trading process: advertisers, publishers, and ad exchanges, or ad networks. FAST TV FAST TV, standing for free ad-supported streaming TV, works in a rather similar way as traditional TV, but over the Internet.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Automatad Inc.

FEBRUARY 29, 2024

Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. For instance, if an ad blocker finds an ad request sent to a known ad network or ad server like Google Ad Manager (GAM) , it blocks that. Why You Should Care About Ad Block?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

Ad Monsters

FEBRUARY 18, 2025

Consider the cautionary tale of ad network Rocket Fuel. Today, it’s a name few remember, but the industry once hailed it as a groundbreaking ad tech company for its early investment in artificial intelligence and automation. Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent appeared first on AdMonsters.

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. .

Agency 64

Agency Media Click Through Rate Retail 64

Digiday

JANUARY 29, 2025

And with consolidation expected to represent much of the mergers and acquisitions in the space during 2025, the importance of this term is ramping up, as new players enter the space and audience signals become more scarce.

Ad network 45

Ad network Audience Media Advertising 45

Ad Monsters

FEBRUARY 3, 2025

Thompson will bring his signature curiosity to the inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks in Fort Lauderdale, Florida, March 9-11, 2025. He’ll serve as host, guiding the program with his industry expertise and dynamic presence.

Conversion 93

Conversion Agency Ad network Media 93

Basis

FEBRUARY 28, 2025

January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores. EXPERT POV: Google will introduce a migration tool in Q1 of 2025 and will force migration in Q2 2025.

Social Advertising 82

Social Advertising Advertising Conversion Media 82