Martech

MAY 13, 2024

Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. .’s Competition and Markets Authority. Interview edited for length and clarity.)

Advertising 108

Advertising Cookies Machine Learning Ad Server 108

Brid.tv

NOVEMBER 6, 2024

The initiative will bring together industry experts to recommend, evaluate, and standardize practices for emerging ad formats that are effective in connected TV environments. Ad servers, networks, agencies, SSPs, publishers, and other industry players are invited to submit their CTV ad formats for evaluation by January 22, 2025.

Ad Server 52

Ad Server Video Ads Audience Advertising 52

VideoWeek

JANUARY 22, 2025

And Peters said on the earnings call that engagement from ad subscribers – another key factor in determining the volume of inventory which Netflix has to sell – is comparable to that of ad-free subscribers. Peters said that Netflix has now “done the work” required to meet its scale goals in 2025.

Ad Tech 59

Ad Tech Ad Server Advertising Audience 59

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. . Direct quote.

Agency 65

Agency Media Click Through Rate Retail 65

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We billion payout for the MLS contract.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

JULY 3, 2022

One year later, IBC365 reported that the impact of commercial TV ads fell by 4.4% in 2019 and could fall as much as 21% by 2025. Server-side ad insertion (SSAI): SSAI stitches the ad slots into the video content. According to Nielsen , in Q1 2018, weekly linear TV viewing reached 88% of the adult U.S. population.

Advertising 59

Advertising Electronics Audience Ad Server 59

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

Clearcode

SEPTEMBER 17, 2024

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.

Retail 52

Retail Media Cookies MarTech 52

VideoWeek

OCTOBER 7, 2022

DC Thomson has hit 25,000 digital subscriptions, putting the Scottish local news publisher on the path to its target of 75,000 by 2025. Her role will involve growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products in the EMEA regions.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

MAY 24, 2024

“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The ad server, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.

Media 52

Media Retail Ad Server Ad Inventory 52

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Exchange Wire

MARCH 6, 2025

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [.]

Retail 59

Retail Ad Server Media Advertising 59

VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Ad Tech 64

Ad Tech Ad Server Agency Media 64

VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 14, 2025

Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

MARCH 21, 2025

Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The GenAI 3.0 Australian telco Telstra will also sell its 35 percent stake in Foxtel, and gain a 3 percent stake in DAZN.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52