This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded adserver, and how it sets the offering sets them apart from other adtech companies. The post CES 2025: EX.CO CEO On Expanding Its AdServer To New Channels appeared first on AdExchanger.
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Direct quote.
According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.
And Peters said on the earnings call that engagement from ad subscribers – another key factor in determining the volume of inventory which Netflix has to sell – is comparable to that of ad-free subscribers. Peters said that Netflix has now “done the work” required to meet its scale goals in 2025.
UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. The ECJ rejected the company’s appeal against a €2.4
Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to adtech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”
Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French adtech company at €350 million. Moloco Creates Streaming Media AdServerAdtech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.
Adtech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. DC Thomson has hit 25,000 digital subscriptions, putting the Scottish local news publisher on the path to its target of 75,000 by 2025. ” PubMatic and Permutive Partner on First-Party Data.
“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The adserver, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.
Olli also streamlines WBD’s adtech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.
Adtech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the adserver it bought back in 2021, also for $500 million.
Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the adserver it bought back in 2021, also for $500 million. The acquisition is expected to close in early 2025.
AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile adtech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded adtech business in the world. Read more on VideoWeek.
Nexxen and Tubi Bring Partnership to UK Adtech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. Read more on VideoWeek.
Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its adserver to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The GenAI 3.0 These are complete commercials ready to launch on TV.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content