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CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels

AdExchanger

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies. The post CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels appeared first on AdExchanger.

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Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

Digiday

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Direct quote.

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Retail Media Networks (RMNs): The 3 Main Ways Companies Can Launch an RMN [VIDEO]

Clearcode

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.

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Netflix Says It’s Already Seeing the Benefits of Building its Own Ad Tech

VideoWeek

And Peters said on the earnings call that engagement from ad subscribers – another key factor in determining the volume of inventory which Netflix has to sell – is comparable to that of ad-free subscribers. Peters said that Netflix has now “done the work” required to meet its scale goals in 2025.

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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. The ECJ rejected the company’s appeal against a €2.4

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”

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The WIR: AI Helps WPP Win Pitches, Equativ Gets Major Investment from Bridgepoint, and WBD Loses $2 Billion

VideoWeek

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

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