VideoWeek

JANUARY 20, 2023

Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. The deal grants the DSP access to Upwave’s measurement capabilities, analytics dashboards and audience verification tools.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. Attribution Reporting API : Allows companies to measure ad campaign effectiveness without third-party cross-site tracking. Ever since the project was launched, the APIs have been evolving.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. The ad server, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.

Media 52

Media Retail Ad Server Ad Inventory 52

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

FEBRUARY 24, 2023

Skyrise Intelligence and Regital Merge to Form Skyrise Audience data firm Skyrise Intelligence completed its merger with programmatic marketing specialist Regital. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

Clearcode

JULY 3, 2022

The 1990s, in particular, was an intensified period of transformation — households bought TV sets on a large scale, which for advertisers meant access to a wide audience. At the same time, cable TV has experienced the phenomena of cord-cutting, which has resulted in smaller audiences for cable TV providers. Source: Statista.

Advertising 59

Advertising Electronics Audience Ad Server 59

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

Clearcode

SEPTEMBER 17, 2024

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. They were running out of space on Walmart.com, so a way to bring their audiences to a different environment where it’s a little bit more valuable to pay $100 CPMs versus two dollar CPMs.

Retail 52

Retail Media Cookies MarTech 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

OCTOBER 7, 2022

A Reuters Institute study has found “no evidence” that young people are less interested in news than older audiences. DC Thomson has hit 25,000 digital subscriptions, putting the Scottish local news publisher on the path to its target of 75,000 by 2025. The Week for Publishers. “Misattribution is rife,” said Collao.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

NOVEMBER 22, 2024

Discovery is accelerating and delivering innovation across advertising technology,” said Ryan Gould, head of advanced advertising and digital ad sales at Warner Bros. ” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 The acquisition is expected to close in early 2025.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 14, 2025

Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking. Super Bowl Reaches Largest TV Audience in its History Says Nielsen Sundays Super Bowl was seen by 127.7

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

MARCH 21, 2025

Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes.” The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business. million viewers, beating last years 123.7

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 10, 2025

The two say that the combined offering will provide a more compelling proposition for audiences, while also giving greater scale overall – together, Fubo and Hulu + Live TV currently have over 6.2 Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52