2025 Ad Server Cookies 
Martech
MAY 13, 2024
-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. ’s Competition and Markets Authority.
VideoWeek
JANUARY 20, 2023
The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
SEPTEMBER 17, 2024
According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? Retail media has seen remarkable growth in recent years.
VideoWeek
OCTOBER 7, 2022
Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. DC Thomson Hits 25,000 Digital Subs.
VideoWeek
APRIL 26, 2024
The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”
Clearcode
OCTOBER 21, 2024
In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. The regulator body filed against the Privacy Sandbox.
VideoWeek
MAY 24, 2024
Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. The Signal IQ tool measures the impact of alternative IDs on campaign performance within Amazon’s marketplace.
Expert insights. Personalized for you.
109 
Let's personalize your content