Ad Monsters

DECEMBER 15, 2022

Peter Ackerman, Director of Product Marketing at Unruly provided his two cents on how ad tech can work out the kinks in the CTV ad space. Consumers are shifting to connected TV (CTV) in droves, and CTV ad spend is skyrocketing in tandem. billion by 2025. According to eMarketer, spending will reach $34.49

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Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. Gen Z and Millennial users will continue to increase through 2025.

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Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. this year.

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Digital Remedy

DECEMBER 3, 2021

digital ad market, thanks in part to the expanded availability of its offerings with scaled targeting through programmatic buying options, as well as the greater flexibility it offers compared with linear TV. households will have a connected TV in 2021, and 87% will own one by 2025. It’s estimated that 82.9%

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VideoWeek

OCTOBER 11, 2024

Channel 4 to Introduce Street-Level Targeting Channel 4 is planning street-level targeting for personalised ads on its streaming service, as part of plans to boost revenues by up to £10 million. FAST channels are slated to join the platform throughout 2025 and beyond, according to Adweek.

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Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts.

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Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts.

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Lemonads

NOVEMBER 29, 2020

Digital video Ads, in the US alone, are predicted to grow significantly! Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. There are three main types of video ads : In-stream ads: (pre-roll, mid-roll, post-roll), but we’ll check that in just a sec!

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VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. billion payout for the MLS contract.

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Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. Companies plan on increasing their ad spend on in-game advertising. The global gaming market is predicted to reach US$286.8 The number of gamers is also booming as there are approximately 3.09

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

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NewProgrammatic

MAY 10, 2022

The conservative projections show that by 2025 the global BNPL volume will rise to $680 billion. As we already signalized in the AOV section, marketers should consider buying BNPL ad space, as it reaches the audience that comes from GEOs (countries and regions) considered by the industry as Tier 1. Top-performing GEOs.

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VideoWeek

NOVEMBER 10, 2023

percent, with online ad revenues forecast for 12.7 Omdia further predicted that YouTube and Meta will see video ad revenues in India grow in the mid- to high-teen percentages until 2025. The digital economy is set for compound annual growth of 9.6 percent annual growth.

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VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. Disney+ Subs to Outnumber Netflix in 2025. Disney+ will overtake Netflix subscriptions in 2025, according to Digital TV Research.

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Basis

NOVEMBER 25, 2024

In the early 2020s, brands began rethinking their spend on Meta as costs rose and ad space grew saturated on the platform. While Gen Z accounts for about one-fifth of the population, the generation that comes after it, Gen Alpha, is expected to surpass baby boomers in number by 2025.

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