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Are you ready for retail media advertising? What you need to know in 2025

illumin

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. These include display ads and search ads.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. This guides got everything you need to nail OTT advertising in 2025. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. In essence, IGA is programmatic advertising for video games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. In essence, IGA is programmatic advertising for video games.

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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

Images at the Upfront presentation showed video ads appearing at the top of the search results page, where display banner ads may also appear. FAST channels are slated to join the platform throughout 2025 and beyond, according to Adweek. Read more on VideoWeek.

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What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. Companies plan on increasing their ad spend on in-game advertising. All Internet users are used to seeing ads online, which has led to banner blindness. The global gaming market is predicted to reach US$286.8