Digital Remedy

DECEMBER 3, 2021

digital ad market, thanks in part to the expanded availability of its offerings with scaled targeting through programmatic buying options, as well as the greater flexibility it offers compared with linear TV. households will have a connected TV in 2021, and 87% will own one by 2025. It’s estimated that 82.9%

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Lemonads

NOVEMBER 29, 2020

Advertisers and publishers work with display networks such as Google, Microsoft, or Snapchat to facilitate the buying and selling of ad slots. Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad!

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Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts.

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Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts.

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illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. In fact, its ad supply is oversized.

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VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. percent, with online ad revenues forecast for 12.7 The digital economy is set for compound annual growth of 9.6

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MNTN

MARCH 6, 2025

By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. This guides got everything you need to nail OTT advertising in 2025. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

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MNTN

APRIL 7, 2025

By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. This guide has everything you need to nail OTT advertising in 2025. Leverage programmatic buying and audience data to deliver ads to viewers most likely to take action.

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illumin

JANUARY 16, 2024

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. per user, per hour by 2025. This is going to continue next year, with both Reels and Instagram Search growing in popularity with users.

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NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. The impressive transaction volumes are also something that should speak directly to advertisers’ hearts. Top-performing GEOs.

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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