AdvertiseMint

FEBRUARY 20, 2025

Mastering LinkedIn Live Events: Your Ultimate Guide for 2025 In the ever-evolving landscape of professional networking, LinkedIn has solidified its position as a pivotal platform for live events. Recognizing the surge in virtual engagements, LinkedIn has unveiled a comprehensive guide to mastering live event marketing in 2025.

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Ad Tech Daily

JANUARY 13, 2025

NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Researchs 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retails Big Show.

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VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units.

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Martech

OCTOBER 10, 2024

Raptive launched Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers. Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting. Processing.

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Ad Monsters

SEPTEMBER 10, 2024

They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. Absolutely.

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Single Grain

DECEMBER 10, 2024

Advertising Platforms for ABM ABM advertising software automates ad targeting, bid support, and contact acquisition. When engaging target accounts, ABM ad tools offer personalization features to deliver highly targeted ads based on specific personas and customer profiles. Efficient ad spend with bid support.

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VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. YouTube) might be an obvious route.

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MNTN

FEBRUARY 7, 2025

Verified Visits , our proprietary attribution solution, allows you to accurately measure the impact of seeing your ads on consumers, and track the actions they take afterwards. Team up with MNTN and magnify your reach in 2025. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

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Digiday

JULY 17, 2022

“Most investment actually occurs at the last mile, which is programmatic ad targeting/retargeting/remarketing — all of those things that data can do once you’ve identified someone and they’re about to purchase,” he said. “And a lot of these tools don’t talk to each other.

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VideoWeek

MAY 16, 2024

And Netflix also gave viewership stats for these users, stating that 70 percent of ad-supported members watch at least 10 hours of content per month. The big announcement for the ad tech world however was the news that Netflix is building its own in-house ad tech product, which it expects to have launched by the end of 2025.

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Digiday

MAY 7, 2023

In addition to the Golden State, other laws will take effect this year in Colorado, Connecticut, Virginia and Utah, followed by Iowa in 2025. As state laws go into effect and consumers become more aware of how ad-tracking works, marketers and consumer advocates are closely tracking opt-in and opt-out rates of various data-sharing methods.

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VideoWeek

AUGUST 22, 2024

Strong growth is forecasted to continue into 2025 (7.2 But the major beneficiaries of overall increases in ad spend continue to be the dominant tech giants. Unsurprisingly, connected TV and retail media – both of which play into this trend – are expected to lead ad spend growth over the next three years.

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VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult. Advertising revenues, which constitute 37.29

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MNTN

FEBRUARY 7, 2025

Verified Visits , our proprietary attribution solution, allows you to accurately measure the impact of seeing your ads on consumers, and track the actions they take afterwards. Team up with MNTN and magnify your reach in 2025. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

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VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

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Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. billion by 2025.

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Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. billion annually in 2025. The global gaming market is predicted to reach US$286.8

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Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. They work by listening to all HTTP calls on the website.

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Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

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illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Projected rate of change of Threads users in the U.S.

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VideoWeek

APRIL 5, 2024

The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems.

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VideoWeek

FEBRUARY 23, 2024

The MLB has introduced a similar streaming service for the San Diego Padres, and is considering launching its own D2C offering for the 2025 season. The tool will use generative AI to target niche audiences, and to suggest effective placements for advertisers based on their messaging and objectives.

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Basis

DECEMBER 13, 2024

To wrap up the year and set the stage for 2025, weve rounded up our most-read articles from 2024. Generation Alpha: Online Habits and Media Preferences by the Numbers While the oldest members of Generation Alpha are currently only 14 years old, the demographic will outnumber baby boomers by 2025 and garner a whopping $5.46

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VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. Read more on VideoWeek.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. I hope business acts on these findings.” The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

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Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. Heres how we can expect all of these trends and more to unfold in the coming year.

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Digiday

JANUARY 27, 2025

Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they’re using AI in 2025, from how they’re building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI. Read Digidays report on how marketers are using AI.

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Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

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Ad Monsters

JANUARY 10, 2025

AI is transforming how business gets done and in 2025, those changes will only accelerate. 2: Confusion with Reign in AI Regulations on a National Level Despite the federal government identifying over 700 AI use cases among its agencies , a comprehensive AI regulation appears unlikely in 2025.

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VideoWeek

FEBRUARY 6, 2025

.” But the New York Times said its ad products continued to deliver even in the face of this challenging environment, growing its digital ad revenue by 9.5 The New York Times added 1.1 million, putting the publisher “further on the path” to its target of 15 million. percent YoY.

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YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Now we offer Contextual & Data Cleanroom targeting. What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025?

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VideoWeek

FEBRUARY 7, 2025

M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services. But the New York Times said its ad products continued to deliver even in the face of this challenging environment, growing its digital ad revenue by 9.5 percent YoY. Read more on VideoWeek.

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