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In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for adtargeting, measurement, and shoppable units.
NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Researchs 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retails Big Show.
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Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and adtech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. Both of these formats have been developed with adtech company Kerv.ai.
Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. YouTube) might be an obvious route.
In addition to the Golden State, other laws will take effect this year in Colorado, Connecticut, Virginia and Utah, followed by Iowa in 2025. As state laws go into effect and consumers become more aware of how ad-tracking works, marketers and consumer advocates are closely tracking opt-in and opt-out rates of various data-sharing methods.
In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. billion by 2025.
Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.
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Irish Data Regulator Fines LinkedIn €310 Million Over AdTargeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and adtargeting.
The Week in Tech RTL and ProSieben Combine AdTech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their adtech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.
The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize adtargeting, decrease cost per result and measure outcomes. Projected rate of change of Threads users in the U.S. Follow @illuminHQ
But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for adtargeting.
First-party data is also attached to these profiles to enable audience targeting, while WBD says clean room solutions provided by Snowflake will enable advertisers to fold in their own data. Olli also streamlines WBD’s adtech processes, according to the company, for unified planning across its portfolio.
To gain insight into what lies ahead, weve consulted top industry expertsleaders in adtech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Will that change in 2025? Will that change in 2025?
The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.
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