MNTN

FEBRUARY 7, 2025

Limited Audience Reach Compared to AVOD Since SVOD services require a paid subscription, they may have a more limited audience compared to ad-supported streaming services , and that can affect content visibility and brand exposure. Team up with MNTN and magnify your reach in 2025. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. YouTube) might be an obvious route.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Single Grain

DECEMBER 10, 2024

Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs. However, if you target accounts in your strategy, your marketing team can become disorganized without the right process. Key features: Automated ad targeting.

ROI 52

ROI Conversion Marketing Ad Targeting 52

VideoWeek

MAY 16, 2024

Netflix: In-House Ad Tech and New Programmatic Partnerships Netflix has continually emphasised that it’s still relatively early days for its ad offering. Unlike Amazon, Netflix didn’t move users across to its ad-supported tier once it launched, meaning it’s been a slower process building up its ad-supported audience.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Digiday

MAY 7, 2023

In addition to the Golden State, other laws will take effect this year in Colorado, Connecticut, Virginia and Utah, followed by Iowa in 2025. As state laws go into effect and consumers become more aware of how ad-tracking works, marketers and consumer advocates are closely tracking opt-in and opt-out rates of various data-sharing methods.

Retail 69

Retail Media Cookies Ad Tech 69

MNTN

FEBRUARY 7, 2025

Limited Audience Reach Compared to AVOD Since SVOD services require a paid subscription, they may have a more limited audience compared to ad-supported streaming services , and that can affect content visibility and brand exposure. Team up with MNTN and magnify your reach in 2025. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Search Map listing ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. billion annually in 2025.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. Examples include the staggering streaming usage in the U.S.,

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

illumin

JANUARY 22, 2024

Campaigns consisted of overarching plans that correspond to specific advertising objectives and were designed to help users optimize and measure results of individual ads. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. audience using ad blockers the most on your website.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Basis

DECEMBER 13, 2024

To wrap up the year and set the stage for 2025, weve rounded up our most-read articles from 2024. Generation Alpha: Online Habits and Media Preferences by the Numbers While the oldest members of Generation Alpha are currently only 14 years old, the demographic will outnumber baby boomers by 2025 and garner a whopping $5.46

Cookies 93

Cookies Media Advertising Agency 93

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. Paramount’s CBS will rely on alternative audience data from VideoAmp, according to Forbes.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. Attribution Reporting API : Allows companies to measure ad campaign effectiveness without third-party cross-site tracking. Ever since the project was launched, the APIs have been evolving.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. Heres how we can expect all of these trends and more to unfold in the coming year.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

VideoWeek

FEBRUARY 6, 2025

.” But the New York Times said its ad products continued to deliver even in the face of this challenging environment, growing its digital ad revenue by 9.5 The New York Times added 1.1 million, putting the publisher “further on the path” to its target of 15 million. percent YoY.

Ad Targeting 52

Ad Targeting Advertising Audience Marketing 52

YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

FEBRUARY 7, 2025

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp. percent YoY. Read more on VideoWeek. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52