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Digital Marketing Trends for 2025

AdvertiseMint

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

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The Top 12 ABM Tools to Enhance Your Account-Based Strategy in 2025

Single Grain

When comparing different ABM platforms, you’ll want to choose ones that are: Scalable Time-saving Encourages collaboration Can integrate with existing software GDPR and CCPA-compliant Offers support and training materials Let’s Do ABM Right Types of ABM Tools There are various signal-based selling tools available.

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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

VideoWeek

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Read more on VideoWeek.

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The Evolution of Google’s Privacy Sandbox

Clearcode

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

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Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Now we offer Contextual & Data Cleanroom targeting. What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025?

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The AI Blueprint for 2025: Guardrails, Data, and the Human Touch

Ad Monsters

AI is transforming how business gets done and in 2025, those changes will only accelerate. 2: Confusion with Reign in AI Regulations on a National Level Despite the federal government identifying over 700 AI use cases among its agencies , a comprehensive AI regulation appears unlikely in 2025.