Martech

FEBRUARY 21, 2025

Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Processing.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI 52

ROI Video Ads Ad Targeting Conversion 52

Single Grain

DECEMBER 10, 2024

Advertising Platforms for ABM ABM advertising software automates ad targeting, bid support, and contact acquisition. When engaging target accounts, ABM ad tools offer personalization features to deliver highly targeted ads based on specific personas and customer profiles. Efficient ad spend with bid support.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Search Map listing ads. billion by 2025. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 “We are very diligent in pre ROI analysis and very diligent in post event analysis to ensure that we understand whether the spending is effective.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52