VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. Imagine the cost of viewable impressions of video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. billion annually in 2025. Displaying ad dimensions. weather conditions).

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. Heres how we can expect all of these trends and more to unfold in the coming year.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Now we offer Contextual & Data Cleanroom targeting. What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52