Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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Adweek

JANUARY 10, 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.

Electronics 306

Electronics Marketing Advertising Ad Tech 306

Adweek

JANUARY 2, 2025

In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players, We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks.

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illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. While the tech giant’s decision buys them more time, the ball is already rolling and an object in motion almost always stays in motion.

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Cookies Ad Tech Marketing Advertising 96

AdExchanger

JANUARY 10, 2025

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech. The post CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman appeared first on AdExchanger.

Ad Tech 95

Ad Tech 95

Digiday

JANUARY 2, 2025

This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Heres the twist: the deal flow never really dried up in 2024.

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Ad Tech Media Marketing Advertising 90

Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

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Advertising Ad Tech Media 200

Digiday

MARCH 25, 2025

Specifically, the ad tech sector saw a notable 73% rise in deal volume during this period, and per the Q1 deal flow this year, that trend looks set to continue. Some have even tipped a return of initial public offerings in the space in 2025.

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Ad Tech Media Marketing 45

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale.  With global spending on commerce media expected to surpass  $81.6

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Media Ad Tech Retail Display Advertising 106

AdExchanger

JANUARY 10, 2025

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech. The post CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman appeared first on AdExchanger.

Ad Tech 64

Ad Tech 64

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. In 2025, this often means working with influencers. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Marketing 92

Marketing A/B Testing Audience Conversion 92

AdExchanger

JANUARY 7, 2025

There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making.

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Ad Tech Cookies 119

AdExchanger

NOVEMBER 12, 2024

But during the […] The post PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 appeared first on AdExchanger. Well, PubMatic would clearly like people to stop talking about it.

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Ad Tech 109

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The discussion also tackled the elephant in the room: Google’s stranglehold on the ad tech ecosystem.

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Ad Tech Conversion Communications Audience 94

Ad Monsters

FEBRUARY 18, 2025

Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Consider the cautionary tale of ad network Rocket Fuel.

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Ad Tech Machine Learning Shipping GDPR 65

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish.

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eCommerce Retail Audience Brand Lift 59

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Ad Tech Daily

MARCH 5, 2025

Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK:The Association of Online Publishers (AOP) has released the Digital Publishing: Outlook and Priorities for 2025 report, summarising (..)

Ad Tech 83

Ad Tech Media Advertising 83

Digiday

MARCH 27, 2025

Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?” ” The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish. This is a member-exclusive article from Digiday.

Ad Tech 50

Ad Tech Media 50

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Adweek

JANUARY 7, 2025

Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same. The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror.

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Advertising Ad Tech Marketing 287

Adweek

OCTOBER 31, 2024

In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web. The stakes are higher for 2025 with retail media expected.

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Retail Media Ad Tech 147

Adweek

APRIL 23, 2024

Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,

Cookies 334

Cookies Ad Tech 334

AdExchanger

JANUARY 13, 2025

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies. The post CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels appeared first on AdExchanger.

Ad Server 105

Ad Server Ad Tech 105

illumin

JANUARY 20, 2025

illumins CSO, Seraj Bharwani, took this opportunity by storm, discussing the hard-learned lessons from initial test programs and guiding advertising media investments for 2025. What an incredible first event of 2025. CES was an amazing chance to dive deeper into the true potential of RM growth. Follow @illuminHQ

Retail 52

Retail Ad Tech Media Advertising 52

Adweek

SEPTEMBER 30, 2024

The move strengthens Equativ's capabilities in the retail media sector, which is projected to reach $166 billion by 2025, and builds upon its acquisition of Sharethrough in June, with that combination of supply-side platforms creating one of the.

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Retail Media Ad Tech 290

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Retail 52

Retail Media Advertising Viewability 52

AdExchanger

JANUARY 3, 2025

The post For The Ad Tech Industry, CESs Real Draw Is The Show Within The Show appeared first on AdExchanger. The Consumer Electronics Show may be the event that folks love to hate, as IAB CEO David Cohen put it to AdExchanger but its still the place to be at the start of every new year.

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Ad Tech Electronics 124

illumin

FEBRUARY 12, 2025

This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Final thoughts Social responsibility in 2025 is critical for attracting more conscious customers. This includes how materials are sourced, how employees are paid, and the societal impact of the product itself.

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Communications Ad Tech Audience Marketing 59

Ad Monsters

JUNE 27, 2024

Today in collaboration with AdExchanger and Prohaska Consulting, we introduced Ad Tech Accelerator, a first-of-its-kind initiative to provide media professionals and executives with the advanced strategic and tactical training needed to thrive in the increasingly complex world of ad tech operations and revenue strategy.

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Ad Tech Education Media Agency 102

Ad Tech Daily

FEBRUARY 11, 2025

XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact NEW YORK — XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. […] The post (..)

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Ad Tech Advertising Media Agency 59

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

AdExchanger

FEBRUARY 19, 2025

In the past few weeks, some of the worlds biggest soda, snack and candy companies reported quarterly earnings, so this week were introducing ad tech to a new three-letter acronym GLP-1.

Ad Tech 70

Ad Tech 70

Ad Monsters

FEBRUARY 12, 2025

There are many paths toward a career in ad tech, and not all of these are linear. This year, we at AdMonsters are honored to announce Estes as a Keynote Speaker for the Sell Side Summit , held in Fort Lauderdale, Florida, March 9-11, 2025. It also showed Estes the power of bringing diverse voices to the table.

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Education Ad Tech Media ROI 98

Digiday

FEBRUARY 9, 2025

Peters claims ads will be a priority part of our roadmap for several years, dubbing 2025 as a transitionary stage of its rollout whereby it will switch gears from crawl to walk. Netflix co-CEO Gregory K. Continue reading this article on digiday.com.

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Demand Side Platform Ad Tech Media Marketing 55

Exchange Wire

DECEMBER 11, 2024

Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. Undergoing rapid international expansion, the ad tech company continues to win over French [.]

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Ad Tech Advertising 59