Digiday

JANUARY 5, 2025

Every December, the industry churns out breathless predictions about whats next in media and advertising. Ad tech thats not a black hole for your budget? Instead of joining the prediction parade, lets talk about the things we know wont materialize in 2025 because some traditions are just too persistent to break.

Ad Tech 87

Ad Tech Media Marketing Advertising 87

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. While the tech giant’s decision buys them more time, the ball is already rolling and an object in motion almost always stays in motion.

Cookies 96

Cookies Ad Tech Marketing Advertising 96

Digiday

JANUARY 2, 2025

This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Heres the twist: the deal flow never really dried up in 2024.

Ad Tech 91

Ad Tech Media Marketing Advertising 91

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 116

Media Ad Tech Retail Display Advertising 116

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. In 2025, this often means working with influencers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! illumins email integration makes it easy to integrate email marketing into your customer journeys. Follow @illuminHQ

Marketing 92

Marketing A/B Testing Audience Conversion 92

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. growth predicted for overall digital ad spending. Retail media is evolving.

Retail 52

Retail Media Advertising Viewability 52

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? Digital advertising is a highly competitive chessboard where publishers must strategize intricate moves to stay ahead.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

PubMatic

APRIL 2, 2025

Retailers, commerce media companies, and advertisers alike arent just keeping pace; theyre actively defining the next phase of commerce media. Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions.

Media 62

Media Retail Education ROI 62

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Adweek

JANUARY 7, 2025

The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same.

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Advertising Ad Tech Marketing 279

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Ad Monsters

MARCH 31, 2025

billion in 2025 to $215.49 In doing so, they will enable advertisers to tell consistent and sequential stories across channels, targeting consumers with the right message via the right channel and at the right time: on mobile and out-of-home during the morning commute, on their desktop throughout the work day and via CTV in the evening.

Machine Learning 75

Machine Learning Advertising GDPR Ad Tech 75

Ad Tech Daily

MARCH 5, 2025

Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK:The Association of Online Publishers (AOP) has released the Digital Publishing: Outlook and Priorities for 2025 report, summarising (..)

Ad Tech 83

Ad Tech Media Advertising 83

illumin

JANUARY 20, 2025

illumins CSO, Seraj Bharwani, took this opportunity by storm, discussing the hard-learned lessons from initial test programs and guiding advertising media investments for 2025. What an incredible first event of 2025. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Retail 52

Retail Ad Tech Media Advertising 52

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. This game of cat and mouse between Apple and ad tech has continued ever since.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. CTV growth Cementing its place as a critical advertising channel in a post-linear TV world.

Media 52

Media Marketing Retail SEO 52

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Ad Tech Daily

FEBRUARY 11, 2025

XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact NEW YORK — XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. […] The post (..)

Ad Tech 59

Ad Tech Advertising Media Agency 59

Ad Monsters

JUNE 27, 2024

Today in collaboration with AdExchanger and Prohaska Consulting, we introduced Ad Tech Accelerator, a first-of-its-kind initiative to provide media professionals and executives with the advanced strategic and tactical training needed to thrive in the increasingly complex world of ad tech operations and revenue strategy.

Ad Tech 102

Ad Tech Education Media Agency 102

illumin

FEBRUARY 12, 2025

This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Final thoughts Social responsibility in 2025 is critical for attracting more conscious customers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Communications 59

Communications Ad Tech Audience Marketing 59

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The first thing people in the digital advertising space need to understand is the why. Take reaching net zero.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Exchange Wire

APRIL 15, 2025

Mantis, a leading provider of contextual advertisingsolutions with built-in brand safety and suitability, today (April 25th, 2025) announced the launch of Mantis Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions.

Ad Tech 52

Ad Tech Advertising 52

Exchange Wire

DECEMBER 11, 2024

Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. Undergoing rapid international expansion, the ad tech company continues to win over French [.]

Ad Tech 59

Ad Tech Advertising 59

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. million individuals in the U.S.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

VideoWeek

APRIL 10, 2025

YouTube’s vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps to compete with. In this interview, Willcox, also discusses why advertisers are directly working with ad tech companies more than ever. Filmed at New Video Frontiers 2025 in London.

Ad Tech 52

Ad Tech Audience Advertising 52

AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

Ad Tech 52

Ad Tech Agency Advertising 52

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Retail 105

Retail Food Entertainment Ad Tech 105

VideoWeek

AUGUST 23, 2024

Small businesses have historically been largely kept out of TV advertising due to the high spend required to run a nationwide campaign. But CTV, where a lot of viewing is on demand and ads can be targeted, is a much more attractive proposition for SMEs. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. The transaction is expected to close in the first half of 2025, subject to regulatory and shareholder approval. Read more on VideoWeek.

Ad Tech 59

Ad Tech Media Retail Agency 59

VideoWeek

FEBRUARY 11, 2025

Quote of the Week Number of the Week Charts of the Week Retail Media Offsets Performance Declines for Criteo Criteo saw its total 2024 revenues drop 1 percent YoY, according to the French ad tech firm. Criteo’s share price climbed 17percent at the results. DiscoveryandFox.

Retail 52

Retail Ad Tech Media Agency 52

Ad Tech Daily

OCTOBER 24, 2024

Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership.

Ad Tech 105

Ad Tech Marketing Advertising Media 105

illumin

JANUARY 9, 2025

How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with? Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! However, there are growing concerns about toxic brands within the wellness space. Follow @illuminHQ

Ad Tech 59

Ad Tech Advertising Marketing 59

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . billion by 2025. CTV ad spend is expected to grow by 14.4% US advertisers will spend $18.89

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Exchange Wire

JANUARY 29, 2025

What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry. Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [.]

Ad Tech 52

Ad Tech Advertising 52

VideoWeek

OCTOBER 8, 2024

The Coalition for Privacy Compliance in Advertising (CPCA), a new industry body launched this year, has announced it is working with the UK’s data regulator the Information Commissioner’s Office (ICO) to develop a new privacy certification in the UK for ad tech companies.

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GDPR Ad Tech Advertising Media 64