VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

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Ad Monsters

JUNE 27, 2024

New executive training series will provide credentialing for Publisher, Agency and Brand Executives. The Ad Tech Accelerator curriculum brings buyers and sellers together to work through specific issues that improve overall efficiency, effectiveness and financial returns.

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Ad Tech Daily

FEBRUARY 11, 2025

XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact NEW YORK — XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. […] The post (..)

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VideoWeek

FEBRUARY 11, 2025

Quote of the Week Number of the Week Charts of the Week Retail Media Offsets Performance Declines for Criteo Criteo saw its total 2024 revenues drop 1 percent YoY, according to the French ad tech firm. Publicis revenues overtook those of US agency group Omnicom in 2022 and has grown the gap in the last two years.

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AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

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VideoWeek

AUGUST 23, 2024

However the agency says that testing has been lacking somewhat, due in part to low adoption among other players in the supply chain, meaning it’s been hard to test thoroughly. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 The Week for Brands & Agencies WARC Forecasts 10.5

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VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. The transaction is expected to close in the first half of 2025, subject to regulatory and shareholder approval. Read more on VideoWeek.

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VideoWeek

MARCH 11, 2025

While IPG has been buoyed by its upcoming merger with agency rival Omnicom, the UK group has been hit by weak prospects and disappointing 2024 results. The Week in Stocks Agencies Dentsu’s share price is up 9 percent after hitting a 52-week low in February.

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VideoWeek

MARCH 4, 2025

Quote of the Week Number of the Week Charts of the Week Netflix Revenues to Pass YouTube in 2025 Netflix is expected to surpass YouTube and Meta in video revenues this year, according to the latest forecast from research firm Omdia. Ad Tech US tech stocks took another dive on Thursday, following weak jobs data and slowing economic growth.

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illumin

NOVEMBER 21, 2024

While too late for this shopping season, take this lesson to heart and start planning in Q3-2025 for your holiday campaigns (if not earlier). Need help with any last-minute ad strategies? As mentioned in the previous point, sales will be key this holiday season and early sales will make the difference in November. Follow @illuminHQ

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Ad Tech Daily

OCTOBER 24, 2024

Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership.

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Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . billion by 2025. CTV ad spend is expected to grow by 14.4% ” On IAB Video Watermark Technology.

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VideoWeek

JANUARY 16, 2025

New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. Brands and agencies themselves look set to invest more in solving measurement issues themselves.

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illumin

NOVEMBER 28, 2024

Brands and agencies need to work directly with Roblox and PubMatic for programmatic media buying on the platform. Partner Program members can, however, run other types of advertising via Roblox’s Ads Manager tool. Notably, Partner Program members will not be responsible for selling programmatic media on Roblox. Follow @illuminHQ

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VideoWeek

MARCH 27, 2025

But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. 2025 is when well see this happen. Scope3 has launched the new Agentic Media Platform, leveraging Agents to understand every ad impression.

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Adtelligent

FEBRUARY 25, 2025

But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?

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Adtelligent

FEBRUARY 5, 2025

But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?

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VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Read more on VideoWeek.

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Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

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Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

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VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

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VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

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Digiday

MARCH 20, 2023

This is part 1 of 2 in our series about diversity at agencies. For many agencies, it can be hard to quantify progress in diversity. “It has to be built in, not bolted on,” said Janis Middleton, evp and executive director of inclusion strategy at Guided by Good, the parent organization behind agency 22Squared.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. TPA Digital Launches Ad Tech Accelerator.

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VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. 1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster.

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Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

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Media Agency Pop-Up Machine Learning 69

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. To that end, GroupM agency Essence in the U.K. ” Color by numbers.

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Agency Media Click Through Rate Retail 64

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems.

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VideoWeek

SEPTEMBER 27, 2024

CNIL will take enforcement action against non-compliant applications from 2025 onwards. IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube.

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VideoWeek

FEBRUARY 18, 2025

Advertisinghas grown from a small fraction of the mobile ad tech company’s business to the bulk of its revenues, and the firm isnow looking to divest its apps business to focus on advertising. The introduction of ads on streaming services added 1.7

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VideoWeek

JANUARY 18, 2024

Expectations for the 2024/2025 financial year are stronger. And continued difficult economic circumstances mean ad spend is forecast to have been down by 0.6 percent forecasted for 2025. Video saw net growth of +6.6 percent, and other online advertising (not including direct marketing) saw +13.2 percent growth.

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Ad Monsters

OCTOBER 20, 2022

Cable/Broadcast Networks, Digital Audio, and Programmatic/Ad Tech will all see significant drops in revenue, with AVOD, streaming, and CTV predicted to experience the steepest revenue plunges of 10%-25% in 2023. Advertisers are predominantly slashing their digital budgets. In 2015, Bob Iger at Disney talked about cord-cutting.

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VideoWeek

OCTOBER 11, 2024

The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.

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Digiday

FEBRUARY 27, 2025

As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

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VideoWeek

OCTOBER 9, 2024

As the US Department of Justice’s antitrust trial against Google’s alleged ad tech monopoly rages on, the DOJ is still weighing up what to do about the tech giant’s last monopoly deemed illegal by the US courts. The agency may therefore force Google to allow websites to opt out of its AI products.

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PubMatic

MARCH 14, 2024

And this trend is expected to only continue; by 2025, adults in the US will spend over an hour longer consuming digital video content than they will watching traditional TV, according to eMarketer. Education and expertise : We recognize the need for education in the programmatic ecosystem, especially for larger broadcast and agency clients.

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