Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

illumin

NOVEMBER 28, 2024

Specifically, the company looks to improve its brand lift measurement through new partnerships. It is also looking to add several ads-focused roles as well as software and engineering positions to build better ad offerings and tools. Follow @illuminHQ

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. With Addressable Lift, ITV will also offer brand lift and site lift measurement for campaigns at a household level.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. ” The Week in TV MFE Secures 3.4

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

FEBRUARY 28, 2025

It also lays out measures whereby tech companies can make improvements to their services, including user prompts asking people to reconsider before posting harmful material, removing geolocation by default, and training moderation teams to deal with online domestic abuse. We can do a lot more for advertisers, and a lot more for publishers.

Media 52

Media Marketing Agency Brand Lift 52