Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. Eric Hochberger, CEO and Co-Founder, Mediavine.

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VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

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Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. There are mixed reactions to this news. There are mixed reactions to this news.

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Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? Partnering with ad platforms.

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VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

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Playwire

OCTOBER 10, 2024

Key Takeaway A Turbulent Ad Tech Landscape: Publishers everywhere are experiencing eCPM degradation, with trends varying across platforms and strategies. The Cookie Saga Continues: Cookie degradation is ongoing, prompting publishers to explore alternative ID solutions and focus on authenticated user bases.

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Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more….

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Adtelligent

FEBRUARY 25, 2025

But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?

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Adtelligent

FEBRUARY 5, 2025

But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?

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illumin

NOVEMBER 14, 2024

The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data. Follow @illuminHQ

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VideoWeek

SEPTEMBER 25, 2024

The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome.

Cookies 105

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Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? So, what’s the play here? Absolutely.

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Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. With AI search tools impacting traffic and cookie deprecation on the horizon, publishers are focusing on building loyal user bases.

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Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Projections show CTV ad spending will hit $34.49

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Projections show CTV ad spending will hit $34.49

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. Projections show CTV ad spending will hit $34.49

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

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Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Will AI continue its head-spinning rise?

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PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

Audience 81

Audience Cookies GDPR Retargeting 81

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

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Advertising Cookies Ad Tech GDPR 59

Ad Monsters

OCTOBER 20, 2022

And linear publishers have yet to worry about the massive ad spend cuts everyone else is experiencing. Cable/Broadcast Networks, Digital Audio, and Programmatic/Ad Tech will all see significant drops in revenue, with AVOD, streaming, and CTV predicted to experience the steepest revenue plunges of 10%-25% in 2023.

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Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

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Retail Media Cookies Ad Tech 69

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

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Retail Marketing Audience Media 98

YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. The process – which really changed the way we really collect data and target ads – was deleted several times and Google eventually said to put it on hold. Of course, I can say that this year we were expecting, as an industry, a huge change.

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Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Does Google’s Decision to Keep Third-Party Cookies on Chrome Change Anything? Apple made the first privacy move on mobile with the launch of its App Tracking Transparency (ATT) framework in 2021.

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Digiday

JANUARY 1, 2023

Meantime, agencies are encouraging clients to find new ways to generate more privacy-compliant first-party data as historical forms of identifiable information (ie cookies) fade. Ad-tech and mar-tech firms keep coming up with newer platforms and SaaS products to make the process easier.

Media 72

Media Agency Retail Machine Learning 72

illumin

MAY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse.

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Retargeting Click Through Rate A/B Testing Machine Learning 59

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences.

Marketing 52

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VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.”

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Retail Media Non-Profit Healthcare 52

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. “This means that the competition between digital media providers is becoming tougher.”

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Audience Video Ads Media Agency 52

Clearcode

SEPTEMBER 17, 2024

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? Retail media has seen remarkable growth in recent years.

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Retail Media Cookies MarTech 52

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4

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VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

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VideoWeek

JANUARY 5, 2024

The Week in Tech Google Plans Ad Sales Shakeup, Faces 2025 Antitrust Trial Google is planning a reorganisation of its ad sales unit, according to The Information. For those users, third-party cookies will now be blocked by default. Read more on VideoWeek. percent YoY, and could climb 14.1

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VideoWeek

APRIL 25, 2024

Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. It’s clear that ad tech is not yet ready for full cookie deprecation. Advertisers and publishers need confidence that they can continue to realise value from cookieless media solutions.

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Cookies Ad Tech Advertising Marketing 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. TPA Digital Launches Ad Tech Accelerator.

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