PubMatic

APRIL 25, 2024

Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.

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VideoWeek

OCTOBER 11, 2024

The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.

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illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. This shouldn’t be taken for granted – the period from today until early 2025 is not a heck of a lot of time. Follow @illuminHQ

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VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit.

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Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. and equipped with multiple filtering and targeting options.

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Automatad Inc.

JANUARY 17, 2022

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

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VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. The ECJ rejected the company’s appeal against a €2.4

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Ad Monsters

MAY 4, 2022

” Yet, the ad tech side is thinking, “Darn.” Starting January 1, 2025 , the CTDPA will only grant a cure period if the Connecticut Attorney General sees fit, so be careful. The consumer side of me says, “Way to go!” Get in the Know About CTDPA.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines.

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YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Will that change in 2025? Will that change in 2025?

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. But CEO Shay Segev told the FT that most of the top-ten markets in which DAZN operated were now profitable, with revenues expected to surpass $6 billion in 2025.

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VideoWeek

JANUARY 6, 2023

Meta has been fined €390 million by the Irish Data Protection Commission for GDPR violations in its personalised advertising. Comcast-owned FreeWheel has teamed up with ad tech firm Blockboard to make its CTV inventory available to the latter’s advertising clients. Blockboard Unlocks FreeWheel’s CTV Inventory.

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VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. Added to the 22 percent from digital advertising, “this means one-third of Channel 4’s income was not from linear advertising,” the company said.

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VideoWeek

DECEMBER 20, 2024

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. billion globally.

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VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. The Week in Tech. Top Stories.

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